With little awareness, a tight budget and a whole range of complexities, MediaWorks TV tapped into the country’s passion for DIY and created a nation of ‘Block-a-holics’.
Marketing, advertising & media intelligence
Willie Jackson and John Tamihere announced during their show that they will not return to RadioLive for the remainder of 2013. This comes shortly after all advertisers refused to run their ads during the pair's show.
MediaWorks has announced that all primetime series from Fox “will be immediately replaced in the schedules,” meaning that shows like The Simpsons and Modern Family have already been removed from scheduling.
TV3 has confirmed that Nightline will take a break at the end of this year. In 2014, TV3 will be taking a new approach to late night news with The Paul Henry Show, which will see the controversial broadcaster wrapping up the day’s events every weeknight at 10.30pm. PLUS: Sacha McNeil's new role still unclear.
According to Yahoo Finance, Americans spend about US$8 billion on Halloween every year, with the biggest chunk spent on costumes. And while Kiwis are yet to fully embrace the trick or treating culture, there’s definitely a buck to be made. PLUS: MOTAT's Halloween event lures the ghoul lovers.
Brandspank, the Rialto Channel, TVNZ Blacksand, Sky Television and MediaWorks were among those flying the Kiwi flag at the PromaxBDA ANZ Awards last weekend. The awards honour top performers in on-air promotion, branding and advertising.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Spark's casting of comedic pranksters Jono and Ben for the local versions of Heineken Dropped have paid off in YouTube views and effective Kiwi-fying of the international franchise.
When TVNZ nabbed the rights to Home and Away from MediaWorks early last month, it had to find a way to let people know that Alf Stewart’s stalwart old mug would be switching channels.
Now that same-sex marriage is legal in New Zealand, and the licenses have been signed, we round up the companies chasing that sweet pink money.
Last week we posted a story about TVNZ's On Demand service hitting the three million streams per month milestone in March. And, in the interests of fairness—and comparison—we asked for MediaWorks' figures as well. That's when the fun started.
The Radio Industry Research Committee (which includes representatives from TRB, Mediaworks, and the Radio Network) has released its half yearly commercial radio listenership survey, which shows a year on year drop of 52,400 weekly listeners in the aged 10+ bracket.
It may be semantics to some, but the difference between 'easy listening' and 'take it easy' means a world of difference for media brands like The Breeze.
Clearly not done with just taking our doctors, engineers, aunties and nephs, Australia is now looking to poach New Zealand's reality TV talent for Beauty and the Geek Australia. FOUR has announced that next season of the gameshow will feature a Kiwi beauty and geek, but applicants must play into some heavy and insulting stereotypes in order to be eligible.
Campbell Live won its first battle in the 7pm timeslot last night, by attracting more viewers than its current affairs rival Seven Sharp. This is the first time the Mediaworks show has overtaken any TV One 7pm programme, a massive blow for TVNZ which has probably got John Campbell yelling "bloody marvellous" from TV3's Mt Eden office.