Browsing: Mediaworks

News
Spring brings new marcomms life as fresh hires unveiled
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TVNZ and MediaWorks trade recruitment blows; Saatchi’s creates a new role in an effort to ramp up ‘irresistability’; a man who struck fear into the hearts of marketing shysters hangs up his boots; and Omnigraphics, Villa Maria and Supply Design bolster their staff offerings.

News
3 News licks ratings wounds as two million tune in to TVNZ’s quake coverage
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Source: ONE News

With thoughts of yawning chasms and widespread destruction in Christchurch piquing the interest of the New Zealand populous, many turned to the good old reliable television to get a glimpse of the quake carnage. And with what was basically a full day of live coverage, it’s fair to say ONE News smoked 3 News in the media battle.

News
Alternative to the alternative music channel
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MediaWorks TV is launching an alternative music channel, C42, to compete against its alternative music channel, C4. It will launch on May 1st on Freeview’s Channel 9 to coincide with NZ Music Month. It’s promising 30 percent local content and will feature no hosts, just the music, ma’am.

News
Radio for breakfast
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In spite of the breakfast door shutting on TV3’s Sunrise show last week, it seems breakfast shows on the radio spectrum are doing just fine and dandy, if the results of the latest radio survey (available on The Radio Bureau site)  are anything to go by.

News
Paris jumps from TVNZ to TV3
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Breaking news: Jason Paris, the TVNZ marketing director, has announced he’s leaving TVNZ – for TV3. In an email to “commercial partners” TVNZ says:”He has accepted the position of Chief Executive of TVWorks, the owners and operators of TV3 and C4.

We are all delighted for him, but are …