The Rock is certainly no stranger to controversy. The radio station is aimed squarely at men, and, more specifically, 18-35 year old male bogans, so on-air hijinks like win a divorce and un-PC promotions like win a wife (after some mild outrage the comp name was changed to ‘WIN A TRIP TO BEAUTIFUL UKRAINE FOR 12 NIGHTS AND MEET EASTERN EUROPEAN HOT LADY WHO MAYBE ONE DAY YOU MARRY’) are often the order of the day. Such activities don’t always go down to well with, for example, those who listen to The Breeze or Concert FM. But rather than shy away from these complaints, the station has embraced it as part of a new campaign.
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The Rock turns the other cheek