Come this Friday, over 8000 athletes from around the world will be seeking medal glory, but they’re not the only ones in the running for top-placed rankings. The Olympic Games, of course, seems to be as much about athletic prowess as it is about getting brand messages across to the masses of captive viewers. And MediaCom Sport, together with Brandwatch, have created a nifty interactive data visualisation tool and Twitter tracker to keep track of how well the 25 Olympic sponsors are faring.
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Which brands will take Olympic Games gold?