articles tagged 'Media'

First but false: the new media trade off

  • PopPress
  • September 11, 2014
  • StopPress Team
First but false: the new media trade off

In an effort to be the first to jump on a hot new story, more and more media outlets are failing to do one of the most necessary tasks: fact checking.

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Make it click

  • PopPress
  • August 12, 2014
  • StopPress Team
Make it click

In an age where click-hungry online publishers are looking for their next hit, a celebrity death is basically manna from heaven. Philip Seymour Hoffman was the last major case (The Sydney Daily Telegraph got a telling off for this headline). And Robin Williams was found dead in his house this morning, so, unsurprisingly, the story has been dominating many of the world's major news websites. So is it a case of a bottom-feeding media doing everything it can to increase its audience, or a concerned media attempting to offer a fitting tribute? Or both?

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Are these the end times of the traditional media agency?

  • Media
  • June 25, 2014
  • Alex Lawson
Are these the end times of the traditional media agency?

With the emergence of channels such as Facebook, Twitter, Instagram and Snapchat, the role of the traditional media agency is being challenged, changing and by some predicted to crumble completely. ZenithOptimedia's business director Alex Lawson questions whether we still need a media agencies when everything can go out digitally and for free.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

FCB Media dominates the medal table at inaugural Beacon Awards—UPDATED

  • Media
  • May 2, 2014
  • Ben Fahy
FCB Media dominates the medal table at inaugural Beacon Awards—UPDATED

The first-ever Beacon Awards took place last night at the Viaduct Events Centre in front of a capacity crowd, and it was FCB Media that got by far the most exercise, with independent MBM winning agency of the year, MediaWorks TV winning media brand of the year, Maritime New Zealand taking client of the year and Nielsen's Claire Harris accepting the inspiring individual award.

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Carat gets on the property ladder with Barfoot & Thompson, but Dick Smith disappears—UPDATED

  • Media
  • March 5, 2014
  • Ben Fahy
Carat gets on the property ladder with Barfoot & Thompson, but Dick Smith disappears—UPDATED

Following a competitive pitch involving two other agencies, Carat has been awarded the media planning and buying business for Barfoot & Thompson. But that silver lining comes with a fairly big cloud, because Dick Smith has left the Carat building.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Broadcasters start spreading the news about their news shows

  • Media
  • January 24, 2014
  • StopPress Team
Broadcasters start spreading the news about their news shows

It's the height of TV promo season, as evidenced by the recent launch of campaigns for The Great Food Race and MasterChef NZ. And, as the major news and current affairs shows return to air for 2013—and one new show announces its arrival—here's what they're doing to drum up some interest.

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Battle of the food formats: TVNZ changes tack, MediaWorks looks for a slice

  • Media
  • January 21, 2014
  • Ben Fahy
Battle of the food formats: TVNZ changes tack, MediaWorks looks for a slice

For most New Zealanders, there's been a high rate of food consumption over the past few months. And the nation's broadcasters are hoping there will be plenty of food-related TV consumed this year as well, with TVNZ's MasterChef NZ making a few changes to its format and MediaWorks hoping for big things with its new show The Great Food Race.

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Does not compute: a look at news media's existential crisis

  • Media
  • August 26, 2013
  • Sim Ahmed
Does not compute: a look at news media's existential crisis

The shift to digital has disrupted many industries, but news media has been one of the most badly affected. So what are the options? And are any local publishers making money online? Sim Ahmed investigates.

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Seven Sharp settles in, Campbell Live hits a high-water mark

  • Media
  • June 11, 2013
  • Sim Ahmed
Seven Sharp settles in, Campbell Live hits a high-water mark

TVNZ's new current affairs show Seven Sharp got off to fairly shaky start. So 18 weeks in, how is it holding up? And what has its arrival meant for the 7pm ratings? PLUS: Comment from TVNZ's new HONCA John Gillespie.

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The power of journalism: Canon Media Awards video compilation

  • Media
  • May 16, 2013
  • StopPress Team
The power of journalism: Canon Media Awards video compilation

From the joy of winning gold at the Olympics to the tension of a high-profile murder trial and everything inbetween, a lot can happen in a year. And journalists of all stripes are there to tell those stories, as evidenced by this video, which was created by Web Vision and News Works and kicked off last week's Canon Media Awards.

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Branded content, social media and the changing face of TV

  • Media
  • April 30, 2013
  • Ben Fahy
Branded content, social media and the changing face of TV

For years, pessimistic pundits have been talking about the death of TV. But TV viewership is still as strong as ever, and ad revenue is standing fairly firm. One thing that has definitely changed, however, is the integration of brands into programming and the ability of social media to light fires underneath content, as evidenced most recently by the launch of the X Factor NZ—and the way broadcasters are now working more closely with marketers and creative agencies to come up with original branded content ideas.

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Canon Media Awards finalists announced

  • Awards
  • March 25, 2013
  • StopPress Team
Canon Media Awards finalists announced

A record 1,389 entries encompassing more than 7000 pieces of work made up this year's Canon Media Awards nominees. The full list of finalists is available on the Canon website in an excruciating and drop down-laden format. We've raked through the muck to organise the list below, for which surely StopPress will be nominated for next year's Best Innovation in Multimedia category.

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Herald on Sunday follows in its big brother's relaunched footsteps

  • Media
  • February 5, 2013
  • StopPress Team
Herald on Sunday follows in its big brother's relaunched footsteps

There have been plenty of changes at APN NZ of late, with the relaunch of the Herald last year and restructures of both the editorial and sales and marketing teams. And now the Herald on Sunday, the country's best performing newspaper, is getting its turn with what editor Bryce Johns calls "a complete revamp of the paper’s look and feel, and improved content mix".

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TVNZ and Contagion mix it up for My Kitchen Rules campaign

  • Marketing
  • September 17, 2012
  • Ben Fahy
TVNZ and Contagion mix it up for My Kitchen Rules campaign

TVNZ is currently revelling in some massive numbers for New Zealand's Got Talent, which went from an average 5+ audience of 935,000 in its first episode to 975,000 last night. It's got another ratings tiger by the tail with My Kitchen Rules on TV2 and, in an effort to emphasise that it is less like a simple cooking programme and more like a character-driven, drama-filled reality show, it developed a campaign in conjunction with Contagion based around the idea that 'Some things don't mix'.

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Carat gets a grip on Bendon's unmentionables, wedgies GI Media

  • Media
  • July 2, 2012
  • StopPress Team
Carat gets a grip on Bendon's unmentionables, wedgies GI Media

Following on from the recent news that Carat took the Sovereign Insurance account off OMD without a pitch, the agency has further bolstered its client list after being appointed to manage strategy and media buying for Bendon brands like Lovable, Elle MacPherson Intimates, MacPherson Men, Davenport, Pleasure State and Stella McCartney Lingerie across New Zealand.

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