There’s been plenty of discussion from media pundits about Jeremy Wells and Hilary Barry getting the nod as new co-hosts of Seven Sharp. But what do the people who pay the bills think? Do new hosts have a big impact on ratings? Or is it more about engrained behaviour? StopPress checks in with some media industry players to see what impact the new team could – or could not – have.
The Warehouse Group is on the search for a single media partner to work across all of its brands.
Run me a bath Alexa, put the lights on dim and tell me the news. We take a look at the virtual assistant space and how Kiwi media organisations will be using Amazon’s Alexa.
KPEX’s Richard Thompson and Dentsu Aegis Network’s Alex Radford have announced a new a digital consultancy business, Future State Consulting.
QMS is embracing programmatic advertising through the launch of a new digital transaction platform, powered by the technology of Rubicon Project and Digital Commons. PLUS: QMS has acquired the latter of these two organisations.
Fiery professor Mark Ritson recently flew into the country for a short visit, during which he reminded us that everything is not what it seems—or what they tell us it is—in marketing.
Advertising agencies are usually conduits for creativity, sitting in the shadows, telling their clients’ stories. Every once in a while, they do however use those skills to do a little self-promotion. And that’s exactly what FCB did recently to celebrate its massive haul at the Effies.
Last night, under a collection of aviation aircraft in the MOTAT Aviation Hall, the magazine industry gathered to celebrate the achievements of its products and people at the 2017 Magazine Media Awards. Among the winners, it was Bauer that collected the most certificates, while Tangible Media and Fairfax followed.
As more of the population becomes concentrated around urban centres, we start to lose some of the regional quirks we’ve always associated with being a New Zealander. And this leads Dean Taylor to wonder if being ‘New’ New Zealand makes you less New Zealand.
Examining the state of education through one of the country’s most disadvantaged schools, the New Zealand Herald debuts its first foray into long-form documentary video.
It was a big year for TVNZ in 2016 after launching its much-vaunted rebrand late last year. Now there’s more cause to celebrate as it continues to dominate the TV rankings, with TVNZ 2’s Gloriavale: A Woman’s Place, topping the list for most-watched show amongst the 25-54 demographic.
Fairfax Media managing director Simon Tong has stressed the need to diversify the streams of revenue feeding into the business. And today, the company has taken a rather unorthodox step in this direction by announcing the launch of Stuff Fibre, a joint venture with New Zealand Fibre Communications Limited selling high speed, unlimited fibre connections.
Following the Joseph Parker fight, and the illegal streaming that came with it, should TV and sponsorship brands be taking a different course of action?
Vice is now producing around five times as much local content than it previously did. So, Damien Venuto sits down with its New Zealand head of marketing and business development David Benge to find out why the company is sending more of its journalists across the nation.
A MediaWorks employee who faces fraud charges amounting to $458,094 will retain name suppression until the case appears before the court on 22 June.
The odds were not in their favour when they took over as new face of current affairs on TV3 in June last year. But week in, week out Duncan Garner and Heather du Plessis-Allan have slogged it out in the competitive 7pm timeslot, and they’re closing in on the competition across at TVNZ.
Around two weeks ago, Facebook extended the reach of its walled garden by launching its Canvas platform in all international markets. We chat to House of Travel’s marketing director Ken Freer about his thoughts on launching his first campaign on the platform.
While showers can be vicious killers, water on the neck can also create moments of clarity, so it’s generally worth the risk. And last night as I sat in the corner of the shower weeping, scrubbing myself down after another day spent working in trade media, I started thinking about Rachel Glucina—and, more generally, the folly of big media trying to get down with the internet kids.
Over the years, the Valspar brand of paint products has expanded into countries throughout the world, and New Zealand was recently added to this list. And to announce its arrival in the local market, the paint company has commissioned FCB to produce a campaign capable of cutting through to consumers who already have many other choices in this category.
Since online advertising first emerged, publishers have been selling their ads with the promise that they’re targeted to specific audiences and trackable. And this is true to some degree. The tech platforms available on the market today certainly do have the ability to serve ads onto specific websites, but whether those ads are seen by humans or anyone at all is completely different issue.
With digital revenue still not measuring up to print losses and ad blockers becoming more common in the top-right corners of browsers, media owners increasingly have to reassess how they go about sustaining their online businesses. And over the last few weeks, Tangible Media and Bauer, two of the nation’s biggest magazine publishers, illustrated there’s no concrete rule applicable to doing this, with the pair taking divergent paths as they set out create commercially sustainable online properties.
Early this year, the MPA announced that it was making some big changes to its annual awards, with a new name, a few new categories and a new judging process. Those changes have led to an almost 40 percent increase in entry numbers and as far as the finalists go, Bauer is on top with 46, followed by Tangible Media with 25, Fairfax with 19 and Kowhai Media with 10.
Spark, McDonald’s, Tower, Coca-Cola, Skinny Mobile and Sky are the first advertisers to get themselves onto Adshel’s new network of 35 digital roadside panels in Auckland and general manager Nick Vile says the response from the market to the new screens has been huge.
To simplify the process of scouring through apps to find the best ones, Spark Digital has introduced a new offering called Spark Digital Apps that gives small- to medium-sized enterprises (SMEs) access to the core digital tools they need to run their businesses. StopPress chatted to the recently appointed Spark Digital marketing manager Mark Redgrave about the thinking behind this move.
At this year’s edition of the Canon Media Awards, The Herald took out both of the key traditional print awards by winning the Newspaper of the Year and the Best Daily Newspaper (over 30,000 circulation). And at a time when the digital is becoming increasingly important, the NZME-owned publication also took out the Best Website award. PLUS: Northland Age editor Peter Jackson wins over the audience.
Yesterday, MediaWorks announced it was merging its newsrooms to enhance efficiency. Fairfax has long favoured the network approach. And NZME is doing similar things by bringing its various strands closer together. So how will that affect the news? Conan O’Brien knows.