Browsing: media

News
TVNZ unveils user profiles on OnDemand, improves personalised advertising
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Last month, TVNZ rolled out user profiles on TVNZ OnDemand allowing users to have their own spaces to watch their favourites. With the update giving TVNZ an insight into who is watching, we talk to general manager of product and data Carmen Aitken and associate commercial director Jodi O’Donnell about how it’s improving the customer and advertiser experience.

News
MediaWorks to sell TV business
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MediaWorks has announced it intends to sell MediaWorks TV as well as its Flower Street property which includes its television head office and studios. It will retain ownership of radio and QMS.

Opinion
One to watch: whizz kid Eli Smit
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What would you think if a 10-year-old approached you for an interview? Eli Smit is rubbing shoulders with New Zealand entrepreneurs in his Ground Breaking podcast as well as running his own business Get Mowed. This kid is one to watch.

News
Safety First: where are advertising dollars going – part two
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Following the Christchurch terror attack on 15 March, the Association of New Zealand Advertisers and the Commercial Communications Council called on the advertising and media industry to think about where advertising dollars were going, and to put pressure on Facebook regarding its live-streaming capabilities. With the heat on social media platforms, Georgina Harris spoke with local media organisations about moves taken in light of the tragedy, how they ensure a safe environment for advertisers, and how they are tackling the changing industry head-on.

News
Expert says PR needs an ethical upgrade
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People point the finger at politicians, platforms and the news media for the spread of fake news and misinformation, but an expert tells Mediawatch the PR industry’s role usually goes under the radar – and an ethics upgrade is urgent.

News
Inside NZ Marketing’s ‘2019 Awards Issue’
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Hot from the printers, the latest issue of NZ Marketing arrived on our desks this week and will soon be on its way to subscribers. Celebrating all winners of the 2019 TVNZ-NZ Marketing Awards, the 100 pages feature all the award-worthy strategy, as well as a look at the state of marketing in New Zealand.

News
CampaignLab launches in New Zealand
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Sydney-based PR and brand engagement agency CampaignLab has announced it has made the leap across the ditch, launching the business in New Zealand. Sophia Berry-Smith, who joins from her previous role as head of communications at Stuff, has been named CampaignLab’s first appointment in New Zealand. She will lead key accounts in-market, while helping establish and grow the brand locally.

News
Safety First: where are advertising dollars going – part one
By

Following the Christchurch terror attack on 15 March, the Association of New Zealand Advertisers and the Commercial Communications Council called on the advertising and media industry to think about where advertising dollars were going, and to put pressure on Facebook regarding its live-streaming capabilities. With the heat on social media platforms, Georgina Harris spoke with local media organisations about moves taken in light of the tragedy, how they ensure a safe environment
for advertisers, and how they are tackling the changing industry head-on.

News
Commercial radio survey: The Edge holds strong at top spot
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The results of the third GfK Radio Survey for 2019 are out and The Edge is holding strong in top position for commercial stations, with a weekly cumulative reach of 590,800 listeners. These listeners contribute to the 3.3 million New Zealanders who listen to commercial radio in their everyday lives.

News
MediaWorks and QMS complete merger
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MediaWorks and QMS Media Limited have announced the completion of the merger of QMS Media Limited’s New Zealand out-of-home, digital media and production business (QMS NZ) and MediaWorks’ radio, TV and digital business. The merger establishes a new multi-platform media company.

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