articles tagged 'media spending'

Last of the big spenders: NZ top 10 a familiar story

  • Advertising
  • March 18, 2014
  • StopPress Team
Last of the big spenders: NZ top 10 a familiar story

Our media spending heavyweights have continued their dominance for the past three years, reflecting strength in supermarkets and retail, according to Nielsen figures. However, telco seems to be gathering force with Telecom ranking fourth and Vodafone sneaking into the top 10.

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