As brands aim to ensure consumers’ see their ads on TV rather than take the time to make a cup of tea, go to the toilet, check their phones or push fast forward, they’re inserting themselves into TV shows and creating new content platforms. And that means integration is becoming increasingly important—and adding more to the coffers of the world’s broadcasters. But it’s a fairly new development and it’s a rapidly evolving sphere, so TVNZ has kicked off a restructure of its Media Solutions and Insights team “in order to deliver better solutions to clients”.
Browsing: Media Solutions
As the rise of content marketing changes the way some clients are choosing to advertise, integration/media solutions/native advertising/branded content/advertorial/*insert another buzzword here*, is a big growth area for TV networks—and other media. And TVNZ has referenced that shift by appointing Lyndsey Francis as general manager of media solutions and customer insights and adding some more research firepower to the team.