As media agencies strive to reinvent themselves, FCB Media’s Rufus Chuter says they need to remember the unspoken power of brand behaviour—and their role in brand building.
Browsing: media planning
It’s not just the creatives that have to be creative. Media planners and buyers have to find new ways to connect with consumers and build brands. The Media Planning & Management course at CAANZ/AUT Communications School is a great opportunity to learn more of this craft.
From Wednesday 14 …