Auckland tertiary institute builds gamer community to attract students to its new game development degrees. And zombies.
Marketing, advertising & media intelligence
Saatchi & Saatchi snaffles a digi-boffin, a word from our X Factor sponsors, the Media Design School kids are alright, Adshel brings in a chief organiser, DB stalwart steps down, Gopher adds one to the burrow and Murray Lindsay swaps stations.
The air was thick with the smell of creativity at the Hopetoun Alpha on 8 November for Adshel's Creative Challenge (turns out creativity smells a little bit like a combination of cigarette smoke, ironic t-shirts, Sal's Pizza and desperation), and after 60 minutes of furious jotting and pressurised thinking to come up with a campaign that would raise awareness—and funds—for Surf Life Saving New Zealand next winter, it was Colenso BBDO's team that took the top prize.
They’re another year older and (definitely) deeper in debt; they’ve been awarded in international student competitions; they’ve won both the NAB and TVNZ national student challenges; they’ve been through the rigours of a retail round robin with several agencies; they recently submitted six weeks of brand new work on various briefs to an industry panel for some tough words and sage advice; and now the Media Design School advertising students are ready to show their wares next Wednesday between 5.30 and 8pm at The Nathan Club, 51 Galway street, Britomart.
From 15,000 entries, two of Media Design School’s student short films—Dr Grordborts Presents: The Deadliest Game and Das Tub—have made it into the top 50 for the YouTube Your Film Festival and now the school is calling on Kiwis to help boost the films into the top ten. If that happens, the films will screen at the 2012 Venice Film Festival and a grand jury including director Ridley Scott will decide on the overall winner.