Browsing: Media Blanco
The rise of social media has given humans an opportunity to communicate directly with brands. That seems to have led to more gimme gimme gimme than positive endorsement, but Toyota has decided the risk is worth it and is soliciting questions from New Zealanders and attempting to answer them in an entertaining fashion as part of its Armchair Test Drive campaign.
Toyota has teamed up with Marc Ellis’s small creative agency Media Blanco to launch an online showcase of the musical talent of buskers worldwide via a campaign called ‘Feeling the Street’. Hosted on a specially dedicated website, the campaign asks visitors to vote for their favourite buskers, with the overall winners becoming part of super group that will perform in New Zealand later this year.