For the past few years, Unitec, Special Group and Naked—which has recently closed and been reborn as Open—have tried to bring a bit more chutzpah to the education sector and change the impression of the institution in potential students’ minds, first with the ‘Change Starts Here’ docu-ads and then with the trade-focused follow-up, ‘We Make the People who Make it’. And in a slightly surprising victory, the campaign managed to beat out the big boys for the best in show prize at last night’s Media Awards at the Langham.
Browsing: Media Awards
After a record 290 entries across 21 categories, 99 finalists have made it through to the final rounds of judging for the Media Awards. And the usual suspects are on top, with OMD on 36 finalists (11 from its Wellington office), Spark PHD on 20 and DraftFCB Media on 16.