Following on from the success of Meat, the Image Centre publishing group has now launched Toast! magazine in collaboration with Liquorland. The first edition of the quarterly content marketing magazine was released in early January, and over 105,000 issues have already been distributed throughout New Zealand.
As a chap by the name of Doug Kessler once said, traditional marketing talks at people, but content marketing talks with them. And, like an increasing number of brands, New Zealand Beef & Lamb is combining the two, with its above-the-line Iron Maidens—Sarah Walker, Sophie Pascoe and Lisa Carrington—raising the profile of its meaty wares and the redesigned Meat magazine starring MasterChef winner Chelsea Winter aiming to provide some easily-achievable culinary inspiration.