articles tagged 'measurement'

Nielsen's Caroline Atford on responding to fragmentation

  • Advertising
  • March 15, 2018
  • Erin McKenzie
Nielsen's Caroline Atford on responding to fragmentation

We sit down with Caroline Atford, executive director of media in Nielsen New Zealand, to get her thoughts on the changing media environment, how measurement products are working to keep up, metrics as a reflection of device use and how New Zealand sizes up to the rest of the world.

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APN Outdoor teams up with New Zealand Olympic Committee

  • Advertising
  • November 23, 2017
  • StopPress Team
APN Outdoor teams up with New Zealand Olympic Committee

APN Outdoor is joining forces with the New Zealand Olympic Committee (NZOC) as an official partner of the New Zealand Olympic and Commonwealth Games teams through to 2020.

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QMS NZ harnesses mobile data, launches Datalab 2.0

  • Advertising
  • June 28, 2017
  • StopPress Team
QMS NZ harnesses mobile data, launches Datalab 2.0

It was over five years ago QMS NZ launched the first local outdoor measurement tool and now, it's delivering its smartest insights yet, with the addition of mobile data to its Datalab products.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

How out-of-home advertisers are looking to solve the audience measurement dilemma

  • Advertising
  • November 28, 2016
  • Erin McKenzie
How out-of-home advertisers are looking to solve the audience measurement dilemma

Marketers across the industry are demanding better quality data in order to measure the campaigns they're running across channels. In the outdoor industry, however, high quality audience stats are hard to come by. And this is a problem that out-of-home media owners across the industry are trying to solve. We look at some of the recent innovations to hit the market.

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ComScore eyes a piece of Nielsen's pie as it enters the Kiwi market

  • Media
  • April 8, 2016
  • Damien Venuto
ComScore eyes a piece of Nielsen's pie as it enters the Kiwi market

ComScore vice president for Australia and New Zealand Lachlan Brahe thinks that ComScore's digital capabilities in terms of ensuring viewability, facilitating brand safety and reducing ad fraud gives the company an edge over research incumbent, Nielsen.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Get with the program(matic): the results at the end of the digital tunnel

  • In association with AdRoll
  • August 26, 2015
  • Ben Sharp
Get with the program(matic): the results at the end of the digital tunnel

Having already covered all aspects of retargeting from the basic to specialised in the Get with the Program(matic) series, AdRoll's Ben Sharp looks at how marketers can measure their results more effectively.

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Hotwire measures twice, cuts once with new PR framework

  • PR
  • November 12, 2012
  • StopPress Team
Hotwire measures twice, cuts once with new PR framework
Pasukaru76 via Flickr

How to measure PR is an ongoing debate and this question was at the centre of a big review by the CAANZ Marcomms Leadership Group last year. And while advertising value equivalent (AVE) has been rejected in many other markets as outdated and insufficient, a survey conducted for Hotwire, the global integrated PR and communications agency, has shown that it's still prevalent in Australia and New Zealand. So it's doing its bit to address the issue with the launch of its own meausurement framework.

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Nielsen flips the script with new people-centric online measurement system. But where's the IAB endorsement?

  • Digital
  • July 17, 2012
  • Ben Fahy
Nielsen flips the script with new people-centric online measurement system. But where's the IAB endorsement?

After almost two years of consultation and development, Nielsen has launched its new online audience measurement solution, Nielsen Online Ratings, which measures people rather than computers and claims to paint a more accurate picture of the whole online consumer and digital universe. But while the new system has already been endorsed as the official measurement currency by the Australian IAB, that's not the case in New Zealand.

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You AVE'n a laff?

  • PR
  • April 16, 2010
  • StopPress Team
You AVE'n a laff?

The findings of a nationwide survey into how PR-generated media coverage is measured and whether Advertising Equivalent Values (AVE) was an appropriate method to do so contain no real surprises but the industry-wide debate generated has been invaluable, say the CAANZ Marcomms Leadership Group.

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Getting the measure of social media

  • Marketing
  • April 5, 2010
  • Anthony Gardiner
Getting the measure of social media

What is it that you would like to achieve with social media? “Oh, umm, it's just a space our company should be in”. Unfortunately, this is an all too common response to the first question I ask. If you don't know what you want to achieve, how would you ever know if your campaign was a success?

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Kiwi Olympic report takes silver medal for Media Monitors

  • Media
  • January 12, 2010
  • StopPress Team
Kiwi Olympic report takes silver medal for Media Monitors

Media Monitors, "the market leader in New Zealand and across the Asia Pacific for media monitoring and analysis of media content", can puff its chest out a little further in 2010 after it was recognised as the international measurement company of the year at the Association for Measurement and Evaluation of Communications Awards held in London late last year.

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