Opinion
Advertising: a force for good?
The advertising industry has its fair share of detractors. But research shows its contribution is overwhelmingly positive, writes CAANZ chief executive Paul Head.
Browsing: McKinsey
News
There’s gold in them thar social hills, says new McKinsey study
There’s plenty of debate about how to measure the value of social media, and, in some cases, whether sites like Facebook and Twitter are at ‘the heart of a fallacy’ around online advertising. But, according to a new study by McKinsey Global Institute (MGI), the business and economics research arm of McKinsey & Company, social technologies have the potential to raise the productivity of knowledge workers by 20 to 25 percent, as information is made more accessible and searchable and communication streamlined.
Opinion
Radio changes stations and social media goes pro
In this installment of Michael Carney’s Marketing Week: What’s the frequency, Kenneth? Big corporates to social media: ‘Hey, you can actually make us money’. So how can New Zealand businesses tap into it? Virtually possible: eWestfield on the cards. Rupert Murdoch begins his paid content experiment in earnest as the timesonline.co.uk closes its doors. Close enough is not good enough when it comes to advertising, as one Christchurch car yard recently found out. Google plans its next assault. This time, music.