articles tagged 'Mcdonalds'

Movings/Shakings: 4 May

  • movingsshakings
  • May 4, 2012
  • StopPress Team
Movings/Shakings: 4 May

May the fourth be with you as Contagion announces a creative promotion and a new piece of business, McDonald's adds two to the grill, Rawdon Christie makes it an English breakfast, nzgirl finds its new general manager, Datamine welcomes a new geek, Sir Dryden Spring steps down and Phantom Billstickers crows about a new Auckland site.

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Macca's flicks off on Facebook

  • Social media
  • October 10, 2011
  • Cath Winks
Macca's flicks off on Facebook

McDonald’s first foray into the world of Facebook games has proven to be a winner.

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Test drives, awkwardness and tinkering

  • TVC
  • October 3, 2011
  • Ben Fahy

Who's it for: ASB by Droga5 and The Sweet Shop Why we like it: It's a good way to explain why ASB is better than its competitors. It's got some added gravitas with the voice talent of Dame Judi Dench. And it's a nice ...

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Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Show us your buns

  • Advertising
  • September 29, 2011
  • StopPress Team
Show us your buns

In another pump of patriotism McD’s has released a third ad saluting the unconventional spirit of Kiwis, and celebrating our innate ability to tinker with things in an effort to make them better.

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Special Group 'un-rugbies' its way to Bolly Award glory

  • Advertising
  • September 14, 2011
  • StopPress Team
Special Group 'un-rugbies' its way to Bolly Award glory

Special Group and MediaWorks TV took the non-rugby ball and ran with it for 'The Home of Not Rugby' campaign and their online ad that gave users the opportunity to 'un-rugby' an interactive banner has won the September IABNZ BollyAward, which aims to encourage great Kiwi-made online creative. 

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

McD's pumps up the patriotism for 'Just Because' push

  • Advertising
  • August 22, 2011
  • StopPress Team
McD's pumps up the patriotism for 'Just Because' push

 Whether it's banks, bacon, lamb, insurance or telcos, there's no shortage of brands trying to tap into the idea of New Zealandness. And McDonald's and DDB have just launched a campaign for two particularly Kiwi products that fits snugly into this jingoistic genre by focusing on idiosyncratic domestic habits.

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Just like a three dimensional human wingman, only virtual

  • Advertising
  • June 17, 2011
  • StopPress Team
Just like a three dimensional human wingman, only virtual

The wingman. When employed correctly, they're the one person you can count on to bail you out when you’re being hit on by someone in a bar you can’t stand, or, conversely, when you need a hand to seal the deal. But ever heard of a digital wingman? As part of its new campaign to celebrate the return of the Chick’n McCheese, together with the launch of the new spicy Chicken McWings, McDonald’s has teamed up with DDB Group to deliver a campaign that employs the use of puns as well as a virtual wingman to "talk you up".

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Have they got a deal for you: Facebook shakes up the social buying scene with launch of Check-In

  • Digital
  • June 1, 2011
  • Ben Fahy
Have they got a deal for you: Facebook shakes up the social buying scene with launch of Check-In

In just five-and-a-half years, Facebook has morphed from a network of four or five million college students in the US into a massive social network of over 500 million. It's also gone from banner ads and text links to an advertising medium that's completely transformed the way brands talk to their customers. Now Facebook has taken another big step in its social marketing journey with the launch of Facebook Check-in Deals in New Zealand, a geo-location innovation that allows users to look for relevant offers and discounts on the fly—and tell their friends about it in the process. 

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The year in review: Nick Vile

  • Marketing
  • January 17, 2011
  • StopPress Team
The year in review: Nick Vile

It's been fairly tough going for the out-of-homers over the past few years. But, with the numbers now going in the right direction, the Rugby World Cup expected to up demand substantially and OMANZ starting to regain its teeth, there seems to be a bit of optimism—and even industry cohesion—afoot. Adshel's new sales director Nick Vile, who took over from Pauline Hanton late last year, speaks his piece.

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The Warne Identity: DDB NZ gets self-reflexive for massive new McD's campaign

  • Advertising
  • December 14, 2010
  • Ben Fahy
The Warne Identity: DDB NZ gets self-reflexive for massive new McD's campaign

It's been a big year for DDB New Zealand. And it's finishing on a high note with the launch of a massive new McDonald's retail campaign in Australia and New Zealand that features (well, kind of) Shane Warne.

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The year in review: Justin Mowday

  • Advertising
  • December 14, 2010
  • StopPress Team
The year in review: Justin Mowday

DDB New Zealand embarked on an international search to find a new managing director earlier this year. And they found the right man for the job just down the road at DraftFCB. So far, so good in the new role for Justin Mowday, with two big accounts in Cadbury and The Warehouse staying put and a host of top notch creative work being released (added to that, his old place of employ did very well at this year's Effies). So, here's his $0.02 on the year in marketing.

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Charity, chicken, ice cream and carbonation

  • TVC
  • December 13, 2010
  • Ben Fahy

This is the last round of TVC of the week for 2010. We're planning on putting all the TVCs that featured in this section into one place and running a poll early next year to find out which ad was the best of the year. So keep your eyes ...

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Lloyd upsizes her marketing combo

  • Marketing
  • November 18, 2010
  • StopPress Team
Lloyd upsizes her marketing combo

McDonald's New Zealand has made a key marketing appointment. And it's a familiar face: ex-Air New Zealander Jules Lloyd, who recently left the airline after an eight year stint.

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Things get steamy at McCafe

  • Advertising
  • September 21, 2010
  • StopPress Team
Things get steamy at McCafe

It's been a fairly wild and chilly Spring, so what better way to entice bundled up Aucklanders to their nearest McCafe to thaw out over a coffee than with a steaming Adshel bus shelter?

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'So long, farewell, auf wiedersehen, goodbye' sing new staff

  • Advertising
  • August 31, 2010
  • StopPress Team
'So long, farewell, auf wiedersehen, goodbye' sing new staff

Another edition of Movings/Shakings hits the shelves, and this time there are a few big names in the mix.

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