May the fourth be with you as Contagion announces a creative promotion and a new piece of business, McDonald's adds two to the grill, Rawdon Christie makes it an English breakfast, nzgirl finds its new general manager, Datamine welcomes a new geek, Sir Dryden Spring steps down and Phantom Billstickers crows about a new Auckland site.
Marketing, advertising & media intelligence
McDonald’s first foray into the world of Facebook games has proven to be a winner.
Who's it for: ASB by Droga5 and The Sweet Shop Why we like it: It's a good way to explain why ASB is better than its competitors. It's got some added gravitas with the voice talent of Dame Judi Dench. And it's a nice ...
In another pump of patriotism McD’s has released a third ad saluting the unconventional spirit of Kiwis, and celebrating our innate ability to tinker with things in an effort to make them better.
Special Group and MediaWorks TV took the non-rugby ball and ran with it for 'The Home of Not Rugby' campaign and their online ad that gave users the opportunity to 'un-rugby' an interactive banner has won the September IABNZ BollyAward, which aims to encourage great Kiwi-made online creative.
Whether it's banks, bacon, lamb, insurance or telcos, there's no shortage of brands trying to tap into the idea of New Zealandness. And McDonald's and DDB have just launched a campaign for two particularly Kiwi products that fits snugly into this jingoistic genre by focusing on idiosyncratic domestic habits.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
The wingman. When employed correctly, they're the one person you can count on to bail you out when you’re being hit on by someone in a bar you can’t stand, or, conversely, when you need a hand to seal the deal. But ever heard of a digital wingman? As part of its new campaign to celebrate the return of the Chick’n McCheese, together with the launch of the new spicy Chicken McWings, McDonald’s has teamed up with DDB Group to deliver a campaign that employs the use of puns as well as a virtual wingman to "talk you up".
In just five-and-a-half years, Facebook has morphed from a network of four or five million college students in the US into a massive social network of over 500 million. It's also gone from banner ads and text links to an advertising medium that's completely transformed the way brands talk to their customers. Now Facebook has taken another big step in its social marketing journey with the launch of Facebook Check-in Deals in New Zealand, a geo-location innovation that allows users to look for relevant offers and discounts on the fly—and tell their friends about it in the process.
It's been fairly tough going for the out-of-homers over the past few years. But, with the numbers now going in the right direction, the Rugby World Cup expected to up demand substantially and OMANZ starting to regain its teeth, there seems to be a bit of optimism—and even industry cohesion—afoot. Adshel's new sales director Nick Vile, who took over from Pauline Hanton late last year, speaks his piece.
It's been a big year for DDB New Zealand. And it's finishing on a high note with the launch of a massive new McDonald's retail campaign in Australia and New Zealand that features (well, kind of) Shane Warne.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
DDB New Zealand embarked on an international search to find a new managing director earlier this year. And they found the right man for the job just down the road at DraftFCB. So far, so good in the new role for Justin Mowday, with two big accounts in Cadbury and The Warehouse staying put and a host of top notch creative work being released (added to that, his old place of employ did very well at this year's Effies). So, here's his $0.02 on the year in marketing.
This is the last round of TVC of the week for 2010. We're planning on putting all the TVCs that featured in this section into one place and running a poll early next year to find out which ad was the best of the year. So keep your eyes ...
McDonald's New Zealand has made a key marketing appointment. And it's a familiar face: ex-Air New Zealander Jules Lloyd, who recently left the airline after an eight year stint.
It's been a fairly wild and chilly Spring, so what better way to entice bundled up Aucklanders to their nearest McCafe to thaw out over a coffee than with a steaming Adshel bus shelter?
Another edition of Movings/Shakings hits the shelves, and this time there are a few big names in the mix.