New Zealand mobile ad spent sits at one percent, in contrast to much higher rates of digital spend offshore. With trends like location and rich brand engagement driving growth, that one percent is about to get a whole lot bigger, says Snakk’s Max Flanigan.
Media start-up Snakk Media, which was launched by Kiwi entrepreneur Derek Handley and digital advertising veteran Andrew Jacobs in Australia in 2010 and offers advertisers a network of channels and technology that allows them to target and connect to consumers through smartphones and tablets, has applied to list on the New Zealand Alternative Exchange (NZAX) in the near future.