Back in 2011, Vogel’s received plaudits for a pun-laden outdoor campaign that cheekily tapped into the hype around the Rugby World Cup, even though it wasn’t a sponsor. And it’s trying something similar during the Cricket World Cup.
Cricket mania, or, at least, slightly increased cricket enthusiasm, has hit New Zealand once again in the form of the 2015 ICC Cricket World Cup, which kicks off tomorrow when the Blackcaps play Sri Lanka. And, like many large sporting events, plenty of big big brands are hoping to profit from all the attention. Here’s what KFC, Matua, Hyundai, the MPI and others are up to.