Browsing: Matt Hampton

Movings/Shakings: 23 April

Strategy makes a few changes in Christchurch, Mango adds some fresh fruit, Ideas Shop promotes from within, L’Oréal’s cosmetic kismet, Mulligan readies his quill, Snakk Media names new group chief executive, Reachmedia ups it reach, and Blockhead welcomes a few new troops.

All Blacks smashing coptercam ‘goes viral’

This time last year we were oohing and ah-ing over the mad ball skills of the All Blacks. Which turned out to be the mad skills of the mighty ABs—and the special effects jiggery pokery of Brandspank. So when #aliwilliams tweeted “Haha yeah that copter thing was hilarious. Izzy took it out. BOOM!” along with a news announcement on the All Blacks and BackingBlack’s Facebook and Twitter feeds, followed shortly after by the release of a film showing the All Blacks smashing a “coptercam” out of the sky with a rugby ball, we should have guessed… we’d become victims of yet another ad campaign ‘going viral.’