Browsing: Mastercard

News
MasterCard space invader takes people’s prize, Lumino’s pashfest takes booby prize and Fair Go increases eyeballs for Ad Awards—UPDATED
By

There are some brilliant ads that bring joy to viewers and add to the pop-cultural landscape. And there are many more horrible ads that do the exact opposite. Either way, there’s no doubt humans have a love/hate relationship with advertising, as evidenced by the continuing popularity of Fair Go’s Ad Awards, which increased its audience from last year and crowned MasterCard’s All Blacks ‘Tight on Tour’ ad as the best and Lumino The Dentist’s ‘Love Your Smile’ ad as the worst.

News
Survey shows Telecom’s turtle-based marketing hitting the spot
By

Judging by the opinions we’ve heard from industry chinstrokers about Telecom and Saatchi & Saatchi’s new Tommy & Boris campaign, you’re either in the ‘awwwwww, turtles and a cute kid’ camp, or the ‘pfffff, turtles and a cute kid?’ camp. But who cares what they think, because the hoi polloi are quite taken with the new duo and it was voted the country’s favourite advertisement in August in an online Colmar Brunton poll of 1000 Kiwis.

News
On the road again: MasterCard’s entertaining All Blacks space invader
By

There weren’t too many particularly memorable promotional efforts from the wide range of Rugby World Cup sponsors last year. But a few stood out, and one of them was MasterCard’s Priceless Moments series by McCann Sydney and Prodigy. Now the agency has followed that up with a pretty funny spot promoting a competition that’s offering one lucky—and, judging by the ad, potentially very annoying—rugby fan a trip to Europe to watch the All Blacks play Italy, Scotland, Wales and England.

News
Ads@6: 10 May – 24 May
By

Ah, Ads@6. Welcome back. We’ve missed you. In this edition, unlike ANZ, Westpac thinks life can be perfect; Mitsubishi lets one rip; State continues the stop-motion approach and offers car protection instead of car replacement; Specsavers attempts to save the short sighted from humiliation; Big Save keeps yelling; Stihl’s dark humour makes a welcome return, as does the Spray and Walk Away guy; Hyundai launches a new model, while Ford harnesses the design strengths of the All Blacks for its AB35 project; MasterCard taps into its World Cup sponsorship by revisiting a classic match; and Infratil goes large with the big ‘Z’ launch campaign while BP fights back with a fairly hard to swallow petrol love fest. 

News
Winning MasterCard’s PR business: priceless
By

MasterCard Worldwide has appointed Acumen Republic as its New Zealand communications agency after a competitive pitch and it will manage MasterCard’s corporate, consumer and government relations, as well as marketing communications activity for its sponsorship of Rugby World Cup 2011 and the All Blacks.

News
Ad@6: 28 June – 6 July
By

Of note this week on Ads@6, plenty, really. The nice wee number for the new Mastercard promotion sees the All Blacks getting owned; the phrase ‘cook us some eggs’ gets bandied about by a kid in the Henergy ad; TSB continues to milk its most recommended status; the Benadryl cold monster is awesome; the new Canon campaign is, as they say in Mexico, very muy bien; Hyundai goes epic and cringey; the Furnware spot for Vodafone tickles a little bit of fancy; and the woman in the Big Save commercials with the nigh-on sinister enthusiasm for low prices wins the prize for scariest eyes ever seen on New Zealand television (aside perhaps from Anthony Dixon).