Browsing: Massey University
A source in the industry has revealed that there were concerns about the integrity of the Massey University pitching process, which culminated in the account being awarded to FCB.
Fairfax is continuing its diversification by creating a special national events division to span Fairfax media properties that have until now run their own events.
Massey University’s College of Creative Arts specialist studio Open Lab has finished what it says was an epic project: Land, Air, Water Aotearoa. The 18-month project brought together 16 councils nationwide, along with the Ministry for the Environment and the Cawthron Institute.
For over ten years now, Tourism New Zealand’s 100% Pure New Zealand campaign has been a staple brand for marketing New Zealand to the world. But whether we ought to be laying such a pure claim at all has come under fire on many occasions, most recently on BBC programme Hardtalk where John Key was left sweating after host Stephen Sackur put some tough questions to the Prime Minister about the clean and green image on which New Zealand prides itself.
New Zealand’s design students have been putting in quite the winning performance as of late, hauling in some top international awards. First up, Media Design School. Having recently picked up a double-whammy at the 2011 Honolulu Film Awards, the school continues its winning streak with four of its students each winning a gong in the ‘Comprehensive Identity Program’ category as part of the Brand New Awards in the U.S.
Everyone likes a success story and Massey University is hoping to capitalise on all sorts of successful Kiwi global ventures as part of its new promotional campaign that carries the slogan, ‘The engine of the new New Zealand.’
Nielsen has released the latest figures for traffic to government and not-for-profit websites for the last week.
If may not look the most whizzy of designs, but Massey University’s website was the most popular last week with more than 60,000 visitors – three times more than the second most …