Browsing: Mars

News
Dog days: Colenso BBDO wipes the floor with AXIS goldrush
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Bathed in the green hue of ’70s inspired laser body scanners and violated by the sight of Leigh Hart’s velour one piece, 750-ish adfolk ventured down to the Viaduct Events Centre last night to watch Colenso BBDO’s Doggelganger campaign for Pedigree repeat Yellow Chocolate’s performance last year by taking the Grand, Titanium and Interactive AXIS. But, as is usually the case, the awards weren’t without some controversy. 

News
Two dogs, one bone?
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For many outside the ad industry, arguing over who was the first to come up with an idea could be perceived as petty. But when ideas are the lifeblood of this industry and often have a tangible effect on an agency’s reputation—and, if it helps to win awards, momentum—provenance is important. Recently we’ve seen some controversy over the creation of personalised OHBaby! magazines for Huggies. And it looks like we can add another interesting case to the list: Colenso BBDO’s Doggelganger website for Pedigree and Whybin\TBWA Sydney’s Dog-A-Like mobile app for the same client in Australia. 

News
It’s Colenso from DraftFCB by a Whiska
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This year’s Effies tagline was ‘the best ad for advertising’. And it was certainly a pretty good advertisement for Colenso BBDO, which won 12 awards and became the only agency to ever win Most Effective Agency of the Year two years in a row, as well as the only agency to win Most Effective Agency of the Year and Best in Show in the same year. It was a close run thing, however, with DraftFCB nipping effectively at its heels with nine.