Facing an onslaught of international, low-cost competitors, Marley New Zealand decided to take a stand, launching a campaign that reversed the commoditisation of one of its electrical piping products.
Tenfold Creative and Flying Fish recently joined forces to develop a nicely shot ad for spouting company Marley that draws attention to the new colour options available in the Stratus Design range. Carried by emotive musical score and slick cinematography, the new spot serves to consolidate the premier position of Marley in the spouting industry.
Gutters. They’re certainly not the sexiest product in the world. And they’re not renowned for inspiring great advertising. But Tenfold Creative and Flying Fish’s Greg Page and Kerin Casey have added some class with an ad to launch Marley’s new Stratus design range of premium spouting and downpipes.