articles tagged 'marketing'

Is Lorde taking a page out of Adele's marketing playbook?

  • Music
  • March 2, 2017
  • Jihee Junn
Is Lorde taking a page out of Adele's marketing playbook?

Like Adele, Lorde's cryptic TV teaser was minimalist marketing at its finest, and all she really had to do was eat food in a car.

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Experiential marketing agency Because opens shop in New Zealand

  • Marketing
  • February 10, 2017
  • StopPress Team
Experiential marketing agency Because opens shop in New Zealand

After launching in Australia more than five years ago, global experiential marketing agency Because has landed on New Zealand shores.

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Leading the way: Innovative signage, effective marketing?

  • Marketing
  • February 8, 2017
  • Jenny Keown
Leading the way: Innovative signage, effective marketing?

In-store signage might not seem too important in the great big marketing scheme. Yet digital signage is becoming incresingly ubiquitous, with the potential for marketers to provide more agile and relevant messaging for consumers.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

‘We’re more a house of brands than a branded house’ – Garage Project co-founder Jos Ruffell

  • Marketing
  • February 3, 2017
  • Jihee Junn
‘We’re more a house of brands than a branded house’ – Garage Project co-founder Jos Ruffell

Tearing up the marketing rulebook since the very beginning, Garage Project has paved its own unique path to success. Now entering a new phase of growth with the opening of its Hawkes Bay brewery, Garage Project co-founder Jos Ruffell explains both the benefits and challenges of foregoing an overarching brand, how it works directly with artists in lieu of agencies, and its relentless commitment to remaining an independent brewer.

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Horse's Mouth: Doug Hastie, Chanui

  • Horse's Mouth
  • January 24, 2017
  • Erin McKenzie
Horse's Mouth: Doug Hastie, Chanui

Breaking into a well-established market is no easy task. But by coupling a strong product with the some-might-say mad decision to front his own advertising, Doug Hastie has made Chanui one of the more recognisable brands on the supermarket shelves. And for him, this is only the start of much bigger things.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

The Social Club on where influencer marketing is heading next in New Zealand

  • News
  • December 16, 2016
  • Elly Strang
The Social Club on where influencer marketing is heading next in New Zealand

As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals are providing an important link to consumers. We talk to The Social Club co-founders, Justin Clark and Georgia McGillivray, about how they’re connecting brands with eyeballs in New Zealand, as well as what direction this form of marketing will take in 2017.

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McDonald's announces trio of executive changes

  • Movings/Shakings, brought to you by Marsden Inch
  • December 13, 2016
  • StopPress Team
McDonald's announces trio of executive changes
(L-R: David Howse, Jo Mitchell, Brid Drohan-Stewart)

McDonald's has revamped its executive team through a trio of recent appointments. David Howse has stepped in as managing director, Jo Mitchell has been promoted to director of marketing and Brid Drohan-Stewart has joined the organisation as head of marketing. PLUS: former director of marketing Chris Brown and former managing director Patrick Wilson depart.

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SSI steps out of the shadows, looks to grow local client base

  • Media
  • December 6, 2016
  • Damien Venuto
SSI steps out of the shadows, looks to grow local client base

Data company SSI (Survey Sampling International) has been around for quite some time, but the organisation is now looking to increase its prominence in New Zealand by putting boots on the ground in the local market. We chat to global chief executive Chris Fanning about the rationale behind this shift in local strategy.

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Ad spend at record high: TV remains on top while digital increases rate of growth

  • Advertising
  • November 23, 2016
  • Erin McKenzie
Ad spend at record high: TV remains on top while digital increases rate of growth

Standard Media Index (SMI) has released a snapshot of advertising spend across the different media platforms for the past two years to reveal digital's rapid growth has yet to overtake TV's share of the dollar.

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Targeting millennials? Think environmental sustainability and social responsibility

  • brand
  • November 16, 2016
  • Sarah Dunn
Targeting millennials? Think environmental sustainability and social responsibility

A new generation of shoppers is driving demand for brands to make a positive social impact, and speakers at the PwC Herald Talk on Conscious Business say it's about building value through values.

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Qrious tackles the tough data-driven marketing questions in new whitepaper

  • Data
  • November 10, 2016
  • StopPress Team
Qrious tackles the tough data-driven marketing questions in new whitepaper

Spark Venture's data business Qrious is set to arm marketers with the knowledge and know-how of how they can tackle their data mountain and incorporate it into marketing strategies with the launch of The Data Strategy Whitepaper.

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‘Marketers often ask the wrong questions when it comes to data’ – Qrious’ Simon Conroy

  • Data
  • October 17, 2016
  • StopPress Team
‘Marketers often ask the wrong questions when it comes to data’ – Qrious’ Simon Conroy

You don’t need to look far across marketing to find a reference to ‘big data’. And yet, despite its pervasiveness at industry lunch tables, the phrase remains misunderstood. We chat to Qrious' Simon Conroy on the kinds of questions marketers should be asking when it comes to the testy issue of big data.

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When consumer choice is eliminated, does the result taste sweeter?

  • Opinion
  • September 29, 2016
  • Colleen Ryan
When consumer choice is eliminated, does the result taste sweeter?

TRA's Colleen Ryan uses a positive experience at an Italian restaurant to illustrate the joy that consumers can experience when the freedom from choice is coupled with a dash of the unknown and unexpected.

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Fly Buys vamps up its email service

  • Advertising
  • September 26, 2016
  • StopPress Team
Fly Buys vamps up its email service

Fly Buys has added a few innovations to its service lately, having published a new and improved flyer-turned-magazine, and now it’s launched a new email approach developed with one-to-one agency JustOne.

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No billboard, no budget, no backers: how Chloe Swarbrick is spreading her message

  • Marketing
  • September 20, 2016
  • Holly Bagge
No billboard, no budget, no backers: how Chloe Swarbrick is spreading her message
Image: Dexter Murray

You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.

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