Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.
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Despite pushing fitness trackers, sports endorsements and exercise initiatives, when the bottom line for junk food brands is to sell more of their product, can they really be a credible arbiter for good health?
What you see isn’t always what you get. There’s always more to the best marketers in the industry. And with the three coveted individual awards at this year’s edition of the TVNZ-NZ Marketing Awards, we want to find out what the best marketers across the nation are really made of.
They say it takes 21 days to break a habit so will that be the case with people saying Spark Arena instead of Vector Arena? After taking over the naming rights to the arena a few weeks ago, we speak to Spark general manager of marketing Clive Ormerod about putting Spark Arena on the map.
There’s more to marketing than what meets the eye. And for this year’s edition, the judges want to hear about the things we do not often see; the things that lie beneath – and inform – the execution.
To launch its latest product, L’Oreal teamed up with Pandora, FCB and Universal Music to create a colourful experience for millennial audiences.
Product and company rebrands are an almost-daily occurrence across the industry, but redesigning a political party is a rarer task, usually restricted to an election year. And as Double Denim and designer Jarred Bishop recently learnt, tinkering with a political brand carries great weight.
Whittaker’s is no stranger to looking to its past. This time, it’s taken inspiration from a 1930s classic to launch its latest Toffee Milk range, but not without a bit of help from a horse and cart.
It’s been nine years since mens’ clothing label I Love Ugly shook up the fashion scene in New Zealand and since then, there’s been highs and lows along the way. After keeping a low profile for the past year, the brand is back with a vengeance – and a collaboration with global sneaker giant Onitsuka Tiger.
Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.
Google Shopping has recently launched into New Zealand and the significantly lower price to advertise may put smaller Kiwi businesses ahead.
Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.
Whittaker’s has announced the renewal of its partnership with charity group Kiwis for kiwi, continuing its effort to save the native bird and further enhancing its locally-owned credentials.
Shopper fury hit high street this week when a Zara ad on body positivity went horribly wrong.
Like Adele, Lorde’s cryptic TV teaser was minimalist marketing at its finest, and all she really had to do was eat food in a car.
Glitter, sparkle, colour and sound took centre stage at this weekend’s Pride Festival in Auckland, and as an extension of its #HoldTight campaign launched earlier this month, ANZ debuted its light-up wristbands powered by Near Field Communication (NFC) technology.
Co-founded by brand strategist Shannon Coulter, the #GrabYourWallet campaign has helped 3,600 Trump-branded products to be dropped from online stores from Nordstrom, Sears, Kmart and Nieman Marcus.
When Emily Isle first joined FCB New Zealand back in the mid-2000s, she was the only digital media professional there. Almost a decade after leaving for New York, she returns to the country as its new general manager of digital marketing, finding herself in a whole new digital environment.
Pop-up stores are all the rage lately, so New Zealand Natural’s jumped on the experiential bandwagon with its new pop-up store, Melt, on Auckland’s Quay Street.
Electric Kiwi was this week confirmed as the broadcast partner of The Project, which will be hitting local TV screens for the first time on 20 February. A relative newcomer to the energy scene, Electric Kiwi is one of a number of independent energy providers offering New Zealand consumers an alternative to the big, traditional power companies. We caught up with recently appointed Electric Kiwi chief executive Luke Blincoe (previously at Genesis and before that at Globug) to find out how the business is doing and why he’s decided to back MediaWorks’ experimental current affairs show.
Officially launched in December, Iceberg—formerly known as Strategy Auckland—is the latest creative agency on the scene.
Perhaps better known for their shock jock antics, infamous radio duo Matt Heath and Jeremy Wells are embracing the entrepreneurial spirit with their latest business venture.
After launching in Australia more than five years ago, global experiential marketing agency Because has landed on New Zealand shores.
In-store signage might not seem too important in the great big marketing scheme. Yet digital signage is becoming increasingly ubiquitous, with the potential for marketers to provide more agile and relevant messaging for consumers.
Fresh As founder Tommy Roff faced a major challenge when he started his business: how do you convince hardcore chefs that fresh isn’t always best? It wasn’t easy, but here’s how he pulled it off.
Tearing up the marketing rulebook since the very beginning, Garage Project has paved its own unique path to success. Now entering a new phase of growth with the opening of its Hawkes Bay brewery, Garage Project co-founder Jos Ruffell explains both the benefits and challenges of foregoing an overarching brand, how it works directly with artists in lieu of agencies, and its relentless commitment to remaining an independent brewer.
Tastes and product preferences evolve over time, steadily informing the decisions consumers make in stores. And to make sure that API Consumer Brands stays in touch with today’s discerning shopper, the company has launched a new product. Senior brand manager Suzanne McKandry explains the thinking behind this move.
Breaking into a well-established market is no easy task. But by coupling a strong product with the some-might-say mad decision to front his own advertising, Doug Hastie has made Chanui one of the more recognisable brands on the supermarket shelves. And for him, this is only the start of much bigger things.
Fonterra’s recent ad campaign has pushed hard on the “co-operative over corporate” image. But has Lewis Road Creamery’s open letter shattered those efforts?
As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals are providing an important link to consumers. We talk to The Social Club co-founders Justin Clark and Georgia McGillivray on how they’re connecting brands with eyeballs in New Zealand and where the industry is heading in 2017.