Women in marketing in New Zealand are curious, creative change-makers. To celebrate their impact on the industry and dive deep into some lively discussions about what it’s like to be a woman in the industry, the Marketing Association is hosting its Women In Marketing event next Tuesday, which is the first of its kind. Speakers on the line up include Anna Dean and Angela Meyer, co-founders of Double Denim, Cassie Roma, head of content marketing at The Warehouse Group, Caitlin Attenburrow, brand manager at Whittaker’s, Julia Jack, chief marketing officer at Mercury and Idealog’s Elly Strang, who will be moderating a panel with some of the previously mentioned women. Read on for more details on where to find tickets.
Heineken is one of six global sponsors for Rugby World Cup 2019. StopPress spoke with Sean O’Donnell, director of marketing at DB, about the value of sponsorship, innovation and Kiwis’ love for rugby.
The Marketing Association is readying itself this week for a change of hands in the role of CEO. John Miles will step into the position at the end of September, as its current CEO Tony Mitchell prepares for his own departure.
Kiwi Catherine Brands is the Microsoft global industry marketing director of retail and consumer goods, and was also one of the founding team members to launch Amazon Go – the world’s first grocery store without a checkout. This week, she spoke at the CX Conference 2019 about ‘P2P’ marketing and how companies, big and small, can ensure they’re placing people first.
At times, it’s been a white-knuckle ride for this homegrown value apparel retailer, but Postie seems to be facing its second century in business with confidence.
Almost half of ANZ shoppers say they have abandoned their shopping carts due to poor customer experience according to new research by Adobe – so it’s no surprise CX was a popular talking point at last week’s Adobe Symposium in Sydney. Erin Mckenzie attended the event and wraps up day one.
In the wake of Electric Kiwi reaching the 40,000 customers mark, we sit down with chief marketing officer, Andrew Cooper, to hear how the brand has evolved its marketing strategy by tightening up its target audience and tackling the creative in-house.
New Zealand Racing Board’s head of strategic marketing and last year’s Marketer of the Year, Simon Jarvis, has hung up his hat to move to New York, where he’s the new vice president of marketing – Sportsbook for the theScore Inc. Before leaving, he fills us in on his achievements at TAB and shares his thoughts on New Zealand’s marcomms industry.
Sky has welcomed Steve Bayliss to the role of chief marketing officer.
Education New Zealand (ENZ) has kicked off 2019 with plenty to celebrate, after great success at the NZDM Awards was followed by Euan Howden, director of marketing platforms and campaigns, being named the Fearless Marketer at the 2019 Marketo Revvie Award at the Adobe Summit last week. Following the win, we talk to Howden about how ENZ is future-proofing itself with a digital transformation.