The Marketing Association’s 2011 “Marketing Today” Conference held at The Langham Auckland began with an apt quote from William Gibson. “The future is already here. It’s just not evenly distributed yet.” And, as well as an update on all on traditional the marketing concepts like market research, direct marketing, brand management, the conference also provided fresh insight into ‘new-age’ marketing concepts like closer integration of marketing with IT, gamification and social media marketing.
Browsing: Marketing Today
And the future of marketing is…
Crystal balls warmed up for Marketing Today as Warner’s Morse added to line-up
Put 16 November 2011 in your diary folks, because the Marketing Association reckons the list of big brains on the bill means the Marketing Today conference is shaping up as the biggest marketing event of the year.