Mitre 10 and other home improvement brands like Bunnings have similar offerings, and most consumers would be happy to visit one or the other. Mitre 10 knew it needed to get an edge over its competitors so it got digging for ideas and pulled the Mitre 10 Gardening Club out of the ground.
Breast cancer is the third most common cancer in New Zealand. And given the pain it causes to Kiwi families, Farmers decided to fight back.
Following the global financial crisis, mortgage lenders sought to introduce more stringent lending criteria. But rather than viewing this as a problem, Data Insight saw it as an opportunity to commoditise its market research.
The modern radio audience has become divided, with streaming services and websites flooding onto the market. The Edge knew it needed to keep up, so it made its audience an offer it couldn’t refuse.
Landing a major deal is never easy. But turning that deal into a viable business opportunity can often prove more difficult than winning it in the first place. Fortunately, Westpac excelled in both these regards which was why it won the Financial and Banking categories.
The Syrian conflict had raged on for so long that the Kiwi public had become numb to it. So World Vision partnered with the New
Zealand Herald to remind the public of the human side of war.
Sam Forrest has quickly moved up the ranks at Frucor, establishing himself as one of the most promising performers in the industry. And if the last 20 months are anything to go by, there will be more to come from this young tyro.
If you’re in the business of selling internet connections, you’d better have a damn good website. And in 2014, Slingshot set out to have the most user-friendly web service in the cluttered ISP market.
This year marked the last that Land Rover’s Series One Defender was to be produced. Luckily the brand stumbled across the perfect love story to spread the word and won the Innovation and Automotive categories.
With a career spanning almost 25 years at some of New Zealand’s biggest and best brands, Jules Lloyd-Jones, group brand director at Foodstuffs NZ, has already proven herself as one of the country’s most successful marketers. But 2014 and 2015 have been halcyon years.
For the next few weeks, we will be showcasing all the winners of the 2015 TVNZ-NZ Marketing Awards. First up, Chorus’ Gigatown, which, after more than a year of parochial hashtags, press and Instagram videos, effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer, generated millions of dollars of media value for the brand and came away with wins in the Supreme, Utilities and Technology categories.
In a multicultural city like Auckland, Chinese New Year is an important and anticipated event for many. And Skycity saw this as an
opportunity to attract visitors by working collaboratively with its range of businesses.