The 2017 New Zealand Direct Marketing Award finalists have been announced and its JustOne, FCB and Colenso BBDO that make the most appearances on the finalist list.
Browsing: Marketing Association
If you’re going to run an organisation representative of best marketing minds in the industry, then you’re going to have to show off your creative chops from time to time. And this is exactly what the Marketing Association with a recent campaign designed to draw attention to its short courses. Rather than just sending out yet another email calling on potential students to attend its courses, the industry body is instead hosting a game of Tetris on its website.
A record number of attendees, dressed in their finest, made their way to the The Langham in Auckland last night to celebrate the 2016 TVNZ-NZ Marketing Awards winners. Ben Fahy, publisher and editorial director of Tangible Media’s business network and Marketing Association chief executive Gill Stewart hosted the event, while comedian and television personality Te Radar stepped on stage again as MC.
Newly appointed chair of the Marketing Association Lance Walker recently spoke at the Marketing Association Network of Executive Marketers events in both Auckland and Wellington, and shared his views on the evolving role of marketers in the modern industry. In a thought piece shared with StopPress he talks about why the current trend of marketers placing emphasis on numbers isn’t necessarily conducive to creative and effective marketing.
Cigna Life Insurance chief executive Lance Walker has been appointed the new chair of the Marketing Association and will take up the position vacated by the retiring Debra Hall.
After serving a tenure of just over nine months, Michael Pryor has resigned from his position as the chief executive of the Marketing Association due to personal reasons.
After around six years at the helm of the NZ Marketing Association, and with a number of big accomplishments under her belt, chief executive Sue McCarty has announced her resignation.
Alan Gourdie joins the board table at Designworks, Dave Gibson adds NZFC chief executive badge to his decorated career, Marsden Inch acknowleges young duo’s talents, Porter Novelli brings on young comms hotshot for six-month internship, Justin du Fresne follows Deaker out the Newstalk ZB door, IBM and the Marketing Association put their heads together.
From data marketing to numerical storytelling, the legal considerations related to ‘cloud’ data, semantic search technologies and population dynamics, the various permutations of data are changing the digital game. Dennis Kibirev digests the MA’s Smarter Data event.
In response to an article in yesterday’s Herald based around the fact that New Zealanders have little idea about how their personal information is collected and sold by ‘data brokers’, the Marketing Association’s chief executive Sue McCarty outlines the ways the local marketing community is balancing the protection of consumers’ rights with the right of marketers to add to their business’s success.
The Marketing Association hosted yet another sell-out Brainy Breakfast event last week, with over 300 marketers filling the Crowne Plaza’s conference room ready to listen to international social media expert, Brian Giesen and Jennifer Duval-Smith, executive director at Social@Ogilvy in New Zealand, speak about Pinterest—and how to use it to leverage social media campaigns.
With digital transforming the way products and services are marketed and the ever-increasing consumer appetite for this medium, the influence of digital has never been greater. So it’s never been more critical for businesses to learn how to benefit from the rapid advances in the digital space—and to extend their own capabilities. And the Marketing Association’s Digital Day Out on May 17 gives marketers a chance to get out from behind the desk and examine what is dominating digital today, what the next big things might be and what’s changing the landscape in this ever-evolving medium.
After plenty of rigorous discussions between various marketing big-brains, the finalists of the 24th RSVP and Nexus Awards have been announced and DraftFCB is sitting pretty with 12 nominations across the Nexus, RSVP and RSVP Craft categories, followed by Colenso/AIM Proximity with eight (plus three more for AIM Proximity on its own), justONE with seven, Ogilvy with five and Affinity ID with four.
Don’t miss out… time is running out to register for the Marketing Today Conference 2011. The Big Day Out for the marketing industry is only 12 days away and the line up is top notch.
…as Les Mills welcomes a charitable soul to the fold, Kraft says goodbye to a couple of its senior marketers, the Marketing Association announces a few newbies, Crossmark gets a new managing director and office in New Zealand, CGI gurus Lightfarm Studios and animation house Cirkus both snap up a double, and OMANZ temporarily loses a stalwart.
Minutes were taken, bad coffee was consumed, plaques were handed out and thanks were given at the Marketing Association’s AGM a couple of days ago. And the end result was a few new yet well-known humans taking up positions on the various boards and networks of ‘your’ association.
PR and experiential marketing have long been valuable tools for marketers. But are these disciplines gaining prominence in the marketing mix? And if so, how is this affecting more traditional channels? The CAANZ Marcomms Leadership Group and the Marketing Association, with the help of online research company Buzz Channel, decided to find out. But they need the help of New Zealand’s marketers.
I got three main insights from this week’s Marketing Forum, an annual assembly of New Zealand’s top marketers. Hats off to the Marketing Association which once again pulled in 100-plus of our most senior marketers to compare notes, share war stories and drink modestly. Well mostly.
The hype was real: there was indeed a genuine news item from yesterday’s Marketing Forum, the annual knees up for senior marketers held by the Marketing Association. And the news is the Hyperfactory Handley Future Marketing Scholarship.
Social media is still the hottest of marketing topics at the moment (although there are signs a backlash may have begun and Facebook growth in the US seems to have stagnated), and the early-birds were out in force this morning to catch some of the social media worms being dished out at the Marketing Association’s Jericho Brainy Breakfast.
The New Zealand Marketing Association has announced the launch of the Certificate of Marketing, a 16-week course “for professionals by professionals” that covers the full scope of marketing. And while such courses are common overseas, this is the first time a formal professional qualification that recognises and enhances the skills marketers have developed during their careers has been on offer in New Zealand.
With limited resources at their disposal, small businesses rarely have the opportunity to invest time into their marketing planning, despite the fact that marketing is an integral element of their businesses. And, with a nation made up of many small to medium enterprises (SMEs), opportunities for guidance, advice and dedicated time to spend on marketing planning is usually quite rare. So, to try and relieve some of this pressure, the Marketing Association has just launched the SME Marketing Assistance Programme.