Features
TVNZ-NZ Marketing Awards 2017: How AA’s Dougal Swift transformed a ‘cardigan and slippers’ brand to win Marketer of the Year
Taking the reins of a brand that’s been trusted by New Zealanders for over 100 years is no easy feat, but AA’s Dougal Swift has been taking it in his stride for 13 years to maintain that sentiment and grow its value.