The CEO looked worried. The share price is down another few cents. Where will it finish up? The revenue figures didn’t look too flash either. A report she received from Sales told her that they had lost 142 customers in the previous month and they gained only 98 new …
Browsing: market research
In this instalment of Michael Carney’s Marketing Week: In the supermarket, it’s all about the shopping list. And it’s being made before going inside. Sky TV releases its annual numbers. And gets back into internet TV. Kiwi bucket list shows we’re really pretty boring. The numerous business opportunities of the iPad explained. Networks squeeze through football broadcast loophole across the ditch.
Subjects were canvassed, numbers were crunched and insights that have guided strategy and communications were delivered. And the research companies that have followed this path and impacted on the fortunes of their clients have been recognised with the announcement of the finalists for the Market Research Effectiveness Awards.
As someone (it’s usually Einstein) may have once said, perception is nine tenths of the marketing law. And the results of the third Attitude New Zealand survey, which delved into the strange and mysterious world of the Kiwi psyche, have shed some light on the perceptions around the nation’s brands, as well as revealing plenty of other interesting consumer and social trends that may have implications for marketers.
At the start of the year, Research Magazine asked a number of top UK researchers to sum up in one word what they believed 2010 held for the research industry. “Listen,” said respected research director Reineke Reitsma from Forrester Research.
Planners and strategists crave it. Creative types (particularly Geoff Ross) typically loathe it. But whatever your feelings on the role of market research, it’s an important aspect of the marcomms landscape. So how can researchers enhance the effectiveness of their work? And what is its role in the modern business environment?
In this installment of Michael Carney’s Marketing Week: Classified advertising was hit hard last year. How long before newspapers give it up? All change in the New Zealand movie business. And will 3D advertising change the game? US publishers are adding online readers to total circulation and charging advertisers for all of them. So is that likely to happen here?