articles tagged 'market research'

Forget about satisfied customers

  • Opinion
  • March 9, 2011
  • Theo Muller
Forget about satisfied customers

The CEO looked worried. The share price is down another few cents. Where will it finish up? The revenue figures didn’t look too flash either. A report she received from Sales told her that they had lost 142 customers in the previous month and they gained only 98 new ...

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Topping the list

  • Marketing
  • August 25, 2010
  • Michael Carney
Topping the list

In this instalment of Michael Carney's Marketing Week: In the supermarket, it's all about the shopping list. And it's being made before going inside. Sky TV releases its annual numbers. And gets back into internet TV. Kiwi bucket list shows we're really pretty boring. The numerous business opportunities of the iPad explained. Networks squeeze through football broadcast loophole across the ditch.

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Best in the insights business soon to fight for glory, research suggests

  • Marketing
  • August 12, 2010
  • StopPress Team
Best in the insights business soon to fight for glory, research suggests

Subjects were canvassed, numbers were crunched and insights that have guided strategy and communications were delivered. And the research companies that have followed this path and impacted on the fortunes of their clients have been recognised with the announcement of the finalists for the Market Research Effectiveness Awards.

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topics
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Revealed! New Zealand's trustiest, favouritest and choicest brands

  • Marketing
  • June 17, 2010
  • Ben Fahy
Revealed! New Zealand's trustiest, favouritest and choicest brands

As someone (it's usually Einstein) may have once said, perception is nine tenths of the marketing law. And the results of the third Attitude New Zealand survey, which delved into the strange and mysterious world of the Kiwi psyche, have shed some light on the perceptions around the nation's brands, as well as revealing plenty of other interesting consumer and social trends that may have implications for marketers.

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The future of research: stop asking, start listening

  • Marketing
  • May 5, 2010
  • Julie Maciver
The future of research: stop asking, start listening

At the start of the year, Research Magazine asked a number of top UK researchers to sum up in one word what they believed 2010 held for the research industry. “Listen,” said respected research director Reineke Reitsma from Forrester Research.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Market research: insight for sore eyes

  • Marketing
  • May 3, 2010
  • Ben Fahy
Market research: insight for sore eyes

Planners and strategists crave it. Creative types (particularly Geoff Ross) typically loathe it. But whatever your feelings on the role of market research, it's an important aspect of the marcomms landscape. So how can researchers enhance the effectiveness of their work? And what is its role in the modern business environment?

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The sun is rising on thriftiness

  • Marketing
  • April 8, 2010
  • Michael Carney, Marketing Week
The sun is rising on thriftiness

In this installment of Michael Carney’s Marketing Week: Farewell to TV3’s Sunrise and ASB Business The new Age of thrift – why thrift is back with a vengeance Four Discrete Segments – what are the different segments of post-recession consumers?

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Classified information

  • Marketing
  • March 17, 2010
  • Michael Carney
Classified information

In this installment of Michael Carney's Marketing Week: Classified advertising was hit hard last year. How long before newspapers give it up? All change in the New Zealand movie business. And will 3D advertising change the game? US publishers are adding online readers to total circulation and charging advertisers for all of them. So is that likely to happen here?

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Disconnection: A precious commodity?

  • Marketing
  • March 4, 2010
  • Michael Carney, Marketing Week
Disconnection: A precious commodity?

This week in eBuzz from Michael Carney’s Marketing Week: Thanks (or not) to technology, Gen Y and Gen Z will never be alone Secrets to online marketing

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The Australian penchant for video streaming

  • Opinion
  • February 26, 2010
  • Michael Carney, Marketing Week
The Australian penchant for video streaming

This week in eBuzz from Michael Carney’s Marketing Week: The Ozzie's obsession with online videos: ipredict top of the pollsters

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Getting up to speed with 2010's microtrends

  • Marketing
  • February 22, 2010
  • Michael Carney, Marketing Week
Getting up to speed with 2010's microtrends

In this installment of Michael Carney’s Marketing Week: Microtrends that matter 2010—it's the small things that matter. Smaller trends can impact the business, social and political landscapes, so it pays to know be in the 'trend' know. Social media: did you really mean to do that?

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Will the iPad change the world?

  • Opinion
  • February 19, 2010
  • Michael Carney, Marketing Week
Will the iPad change the world?

This week in eBuzz from Michael Carney's Marketing Week: The iPad and The Customer Dilemma: The New Zeal of the Music Industry

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Learning from the lucky country: trends for the new decade

  • News
  • January 13, 2010
  • Mark McCrindle, McCrindle Research
Learning from the lucky country: trends for the new decade

New Zealand is often accurately cast as the poorer, smaller, less productive (but slightly less boorish and better looking) cousin of Australia. And while the following predictions about the 'Twentytens' from social researcher and futurist Mark McCrindle of McCrindle Research are all based on Australian data and research, there are enough similarities between the lucky country and New Zealand for the insights to have some relevance to local marketers. Plus, it's Australia Day on 26 January, so consider reading this post a show of solidarity with our Tasman neighbours.

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Privacy is dead. Long live the Internet

  • Opinion
  • December 17, 2009
  • The Media Counsel
Privacy is dead. Long live the Internet

This week in eBuzz from the Media Counsel: The Barbra Streisand effect, the lawless Internet and the death of privacy. What does it all mean for marketers?

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Colmar Brunton to hang up on call centre

  • Marketing
  • December 16, 2009
  • Ben Fahy
Colmar Brunton to hang up on call centre

News that Colmar Brunton's Croftfield Lane call centre in the North Shore would close before Christmas with the loss of 50 jobs surfaced today after Unite Union national director Mike Treen blabbed to the media. But chairman Dick Brunton and field services manager Donald Carter say the union has jumped the gun and, strictly speaking, the call centre's closure is still a proposal.

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