Browsing: Mark Weldon

News
MediaWorks finalises its executive team for 2016, appoints chief commercial officer, head of revenue and head of integration
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MediaWorks has announced via a release the appointment of Mark David as chief commercial officer (centre), a position that will see him oversee the commercial remit of the group. This appointment follows on from last year’s unexpected departure of head of revenue Liz Fraser to Air New Zealand, which left an empty seat around the executive table at the media company. In addition to announcing the appointment of David, Weldon also comfirmed that Paul Hancox (previously commercial director – pictured right) has shifted into the vacant group head of revenue role and that Alana O’Neill (with MediaWorks since 2013 – pictured left) has taken a new role as head of the newly merged integration and branded content areas.

News
Eyes on the slide: Nielsen data shows big annual audience dips for TV2 and TV3, but TV One keeps on truckin’
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In New Zealand, as around the world, the amount of time spent watching linear TV is on the wane. So how have the five major free-to-air channels performed this year? And, with ondemand services continuing to grow (and with Fox following in the footsteps of cable networks HBO and FX and moving away from overnight ratings as industry currency in the US) is the current ratings system an accurate reflection of performance?

Features
Future Tense (part 2): MediaWorks’ Mark Weldon on bilateral markets, the unnecessary complexity of ratecards and the importance of ‘co-opetition’
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MediaWorks’ announced its unified news brand Newshub last Friday and, in the eyes of chief executive Mark Weldon, the multi-million dollar, nine month project to give its radio, TV and digital news assets more coherence is a big step on the journey to create “New Zealand’s leading integrated multi-media company”. He talks to Ben Fahy about how he intends to do that, why it needs to move past selling airtime and why collaboration is the answer.

News
Four of New Zealand’s biggest media companies form ad exchange alliance, aim to take on Google and Facebook—UPDATED
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In a joint statement released earlier today, Fairfax Media, MediaWorks, NZME and TVNZ announced the launch of a new local advertising exchange service called the Kiwi Premium Advertising Exchange (KPEX), which will provide advertisers access to premium advertising inventory across each of the publishers’ online properties. So will this give the local players the scale to compete with Facebook and Google’s respective ad exchanges?

News
MediaWorks: Weldon says no further job cuts on the cards
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Yesterday’s announcement from MediaWorks came with confirmation of two executive job cuts as chief executive of television Paul Maher and chief executive of interactive Siobhan McKenna were listed as casualties of the reshuffle. MediaWorks chief executive Mark Weldon told StopPress that these would be the extent of the job cuts for now.

Opinion
Weldon’s view of the world from Flower St
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MediaWorks’ new chief executive Mark Weldon took to the stage last night to show off the company’s new and returning content for 2015. Here’s what he said about the power of local, the future of TV and the effectiveness of multi-media.

News
Horse’s Mouth: Paul Maher and Liz Fraser
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MediaWorks has had a fairly rough ride over the past few years. But the big guns were all smiles last night at the new season launch. We sat down with two of them—chief executive of MediaWorks TV Paul Maher and group head of revenue Liz Fraser—for a chat about the company’s content strategy, results and evolution.

News
The chosen one: MediaWorks names Mark Weldon as new group chief executive
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The industry has been buzzing with speculation as to who would replace outgoing MediaWorks group chief executive Sussan Turner, following the announcement of her resignation at the beginning of July. The rumour mill has however been brought to a halt by a MediaWorks release, which has confirmed that Mark Weldon would step into Turner’s role on 11 August.