Browsing: Mark Smith

Movings/Shakings: 18 May—UPDATED

Creative seeds are planted as a new PR agency launches, MediaWorks TV says goodbye to its long-serving director of programming while MediaWorks Radio puts some wind in its sales, Ocean Design’s increased workload leads to a host of new recruits and a new office, Bullseye’s new Auckland office gets its hands dirty with Tui Products, Tamati Coffey takes a place on the Breakfast couch, Pluk gets set for expansion with a new country manager, and local animation ringmasters Cirkus get the call up for Cannes alongside Bill Clinton, Ridley Scott and Debbie Harry. 

No agencies, no models: Working Style’s daring DIY campaign

Working Style is experiencing a lot of success with its savvy new advertising campaign ‘They’re Wearing Our Gear Here’. Its latest print ad came third in the January/February round of prestigious Glossies, beating some of the country’s top agencies. You would expect a campaign like this to come from a top creative advertising, but Working Style is bucking the trend with this one. Warning: the following material could make agencies very, very afraid.