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Key takeaways from Mark Ritson’s visit to New Zealand
Fiery professor Mark Ritson recently flew into the country for a short visit, during which he reminded us that everything is not what it seems—or what they tell us it is—in marketing.
Fiery professor Mark Ritson recently flew into the country for a short visit, during which he reminded us that everything is not what it seems—or what they tell us it is—in marketing.
Advertising is an industry constantly focused on finding new ways to bedazzle and charm consumers. But in reaching too far into the digital hat, David Thomason reckons advertisers might be losing grip with what made the show effective in the first place.