Until the driverless car finally arrives to take over from us, we’re stuck with humans behind the wheel. But the robots are already here to a degree, with computers reacting to keep us safe on the road and data being collected from connected cars and smartphones that can tell us how we’re driving. Some (mostly liars) see that data collection as slightly concerning, others see it as potentially useful, and insurance is one sector that has started to embrace it by giving discounts to less risky clients. Tower Insurance launched its SmartDriver app last year and offered up to 20 percent off premiums for safer drivers. Now, via its new agency Barnes Catmur & Friends, it’s drawing attention to the app and its benefits by asking people to take part in a SmartDriver Battle.
Browsing: Mark Richardson
The sporting banter between Andrew Mulligan and Mark Richardson is no longer restricted to weeknights on Prime. Since 25 November, The Crowd Goes Wild, the popular television show the pair co-host, has also moved into the radio realm with a morning show on Radio Sport. Plus: find out who’s coming back to Radio Sport.
There was plenty of pomp, ceremony and promotional activity to celebrate the airing of the first episode of MediaWorks’ big reality show The Block last night. And the Nielsen TAM numbers have given the network something to crow about.