As one brave man does the half-time mercy dash to the liquor store to replenish stocks for the group during a footy match, it seems there’s little that can distract him from his sport, not even a slew of hot women who just happen to be lining the liquor store route. And, whether you agree with the stereotype or not, Tui’s ‘Halftime Distractions’ campaign by Saatchi & Saatchi and The Sweet Shop’s Stuart McDonald certainly seems to have hit its mark, taking out Colmar Brunton’s Ad Impact Award for May.
Browsing: MArk Cochrane
Tui and Saatchi & Saatchi took viewers on a legendary golfing journey during the mad beer advertising rush in the lead up to Christmas. And it’s followed that TVC up with its next ‘Brewing Legends’ effort, a branded Facebook app that allows users to select a combination of friends and 2500 random activities to create their own legendary session.
Hardly a day goes by without someone announcing another journey that will see the protagonists walk/run/bike/kayak/forward roll the length of New Zealand to raise awareness for something (StopPress is considering driving half the length of New Zealand to raise money for McDonald’s). And, to celebrate 60 years of Land Cruiser, Toyota is getting on the bandwagon, taking the newly launched FJ Cruiser truck on an epic journey. But the difference with this journey is that it will all be done off-road, with Marc Ellis bouncing around in the driver’s seat.
It’s regularly said that golf and beer go together almost as well as raspberry and coke. And, in keeping with the long-established annual beer marketing tradition, Tui and Saatchi & Saatchi have created a new summer campaign that aims to celebrate legends, kicking things off with a wee gem showing a few lads indulging in a bit of extreme white ball chasing.