Frucor New Zealand is an undeniably brand and marketing-led company that has developed a reputation for innovation in product, communications and activation. And that attitude flows through the company directly from the office of chief executive Mark Callaghan.
Browsing: Mark Callaghan
More than 700 members of the marcomms fraternity ventured to the Langham last night to celebrate the country’s best marketing ideas, strategy and execution, listen to Te Radar take the piss out of the industry and try to do a bit of business. And Griffin’s came away with the major gong for the hugely successful re-introduction of Choco-ade biscuits to Kiwi shelves.
… (except from vending machines) as Karl Fleet departs Colenso to sit on a throne in the Campaign Palace, Interbrand welcomes a new senior designer, Andrew Spear takes up the rod at NZ Fishing World, PPR shacks up with big comms behemoth Burson-Masteller, Frucor drinks in a new chief executive, Keiran Frost moves up the Orange chain and TVNZ renews its free-to-air deal with Warner Bros.