Marine Industrial Design, a specialist naval architecture and marine engineering firm, was established in 1996, and, like many small businesses in New Zealand, it focused on the nuts and bolts—literally—rather than marketing. New business was won almost solely through word of mouth and via a relatively limited circle of industry contacts. But in late 2009 MID was purchased by Babcock Fitzroy and new goals and strategies were put in place in order to establish itself as New Zealand’s elite operator, one of Australasia’s premier suppliers in marine engineering and design consulting and a leading regional player in South East Asia and the Pacific.
Browsing: Marine Industrial Design
The 2011 TVNZ-NZ Marketing Awards were dished out last night at the Langham in Auckland in front of around 450 industry bods and a host of game changers and bar-raisers—some well-accustomed to collecting such awards, some venturing up on stage for the first time—were announced. But it was Progressive Enterprises that came away with the most coveted award of the night for merging three of its supermarket brands into one and forging a bold new positioning based on an enhanced definition of consumer value.