Marine Industrial Design, a specialist naval architecture and marine engineering firm, was established in 1996, and, like many small businesses in New Zealand, it focused on the nuts and bolts—literally—rather than marketing. New business was won almost solely through word of mouth and via a relatively limited circle of industry contacts. But in late 2009 MID was purchased by Babcock Fitzroy and new goals and strategies were put in place in order to establish itself as New Zealand’s elite operator, one of Australasia’s premier suppliers in marine engineering and design consulting and a leading regional player in South East Asia and the Pacific.