Browsing: Marian Johnson

Simpatico urges Northern folk to wake up and smell the pungent readership numbers

The latest newspaper readership and circ figures might not be much to boast about, but there’s plenty of life left in The Press according to advertising creative agency Simpatico. And to prove that point, it recently launched its direct marketing campaign ‘smell the numbers’, whereby the offices of 100 North Island media agencies were exposed to a pungent smell in a bid to encourage them to smell the positive readership numbers the newspaper has been generating.