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Shifting sands: Saatchi & Saatchi merges art with politics for Maori Electoral Roll campaign
The Electoral Commission’s new campaign aims to spread the word among Maori about the choice available to them in the Maori Electoral Option, a legislated event that runs approximately every five years. And to do it, Saatchi & Saatchi enlisted the services of “performance painter” and sand artist Marcus Winter and embarked on what it calls a true collaboration.