Browsing: Marcomms Leadership Group

News
Pyar from afar: CAANZ Marcommers choose ten of the best
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As we’ve seen recently, a dose of bad PR can bring big brands to their knees fairly quickly. But when used for good rather than evil, it can add momentum to marketing, as Claudia Macdonald wrote last week. And to show the best examples of PR-led campaigns from around the world, the CAANZ Marcomms Leadership Group (MLG) has chosen its top ten from the past two years.

News
It’s Mizrahi in the morning
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In May this year Mike Mizrahi, one half of the world-class, New Zealand-based event and production company, Inside Out Productions, presented an inspirational show reel of contemporary brand engagement to a packed marketing fraternity house at Orams Marine. And, due to popular demand, the CAANZ Marcomms Leadership Group has brought him back for a breakfast event at the Northern Club where he will enlighten those present about his experiences as a judge on the design jury at the Cannes Lions International Festival of Creativity.

News
I’ll AVE ‘ya: CAANZ MLG sits on measurement fence, promotes different approaches in PR and Experiential ROI guide
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Last year the PR and Experiential industry—and many from outside it—got into a rather heated debate about the merits of campaign measurement and, specifically, the controversial role of AVE (advertising value equivalents) in PR measurement. Now, after running a local survey, studying global trends and listening to a range of opinions, the CAANZ Marcomms Leadership Group has developed a guideline that sets out some clear parameters for measurement and offers a list of metrics for consideration, including our old friend AVE. 

News
PR and Experiential: Making marketing magic with ‘the theatre of business’
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More than 240 agency staff and marketers came together to hear the ‘New Rules of Brand Engagement’ from an impressive list of speakers in Auckland on Tuesday. And with marketers increasingly trying to create memorable experiences for consumers and get the humans talking about their brands, PR and experiential are increasingly being employed to achieve those goals, as the results of  the CAANZ Marcomms Leadership Group survey shows. 

Awards/events
Return of the prodigal daughter: Sarah Robb O’Hagan to speak at marcomms forum
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Sarah Robb O’Hagan, the president of Gatorade North America and global chief marketing officer, sports nutrition, PepsiCo, is one of the country’s most successful marketers and she’s heading back to New Zealand to speak at a half-day forum jointly presented by the CAANZ Marcomms Leadership Group and the Marketing Association on 5 April at the Crowne Plaza in Auckland. So to celebrate we thought we’d send her a few generic questions.

News
CAANZ marcommers choose ten of the best
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The Yellow Treehouse and Tourism New Zealand’s Giant Rugby Ball campaigns have been identified by the CAANZ Marcomms Leadership Group as two of ten examples from around the world that best show the value of PR and experiential marketing as part of the marcomms arsenal.

Opinion
Size counts—and in New Zealand, so does salesmanship
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Global trends, macro forces, cool websites and articles that get forwarded around the office and don’t pertain to new-born babies birthed by the chick in accounts generally tend to refer to the latest, coolest and, if the authors are to believed, ‘will change the face of marketing/retail/research/strategic thinking/toasting bread’ theme. But the issue with these wonderful insights is the relevancy to us here in New Zealand.

Awards/events
Mizrahi tickets still available, likened to hotcakes
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Mike Mizrahi, one half of the world-class, New Zealand-based event and production company, Inside Out Productions, will be the inaugural guest speaker at the CAANZ Marcomms Leadership Group event at Orams Marine on 27 May. And Claudia Macdonald, the group’s chair and managing director of Mango Communications says tickets are selling fast, in the style of hotcakes.