articles tagged 'Mammoth'

Gareth Morgan likens New Zealand's "cat lobby" to America's gun lobby

  • Advertising
  • January 25, 2013
  • StopPress Team
Gareth Morgan likens New Zealand's "cat lobby" to America's gun lobby

Gareth Morgan's Cats to Go crusade has led to much gnashing of teeth from the heavy petters, a vast array of feline puns and plenty of conversation, both here and, with the story featuring on Mashable and Huffington Post, around the world. And Mammoth and Sugar & Partners have decided to hitch their 'Warmth Lovers' campaign to that wagon by creating a contextual online ad showing that its spokescat, Prince Nikolai Stroganov III, is already pretty happy inside.

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Some like it hot

  • Advertising
  • November 8, 2012
  • StopPress Team
Some like it hot

Catvertising has gone mainstream in 2012 and Mammoth Insulation's rather self-satisfied, warmth-loving feline Prince Nikolai Stroganov III, who made the cut for our TVCs of the Week not long ago, added his name to the list when the campaign was launched back in October. Now Sugar & Partners, which is on a bit of a creative roll after recalibrating recently, has followed up the main 45 second brand spot with three more 15 second spots.

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TVCs of the Week: 23 October

  • TVC of the Week brought to you by Pluk
  • October 23, 2012
  • Ben Fahy
TVCs of the Week: 23 October

Whittaker's foreign correspondent, Bay Audiology's moments of joy, Prince Nikolai Stroganov III, NZ Police and VW's take on the importance of being young at heart earn TVC honours.

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The Year in Review: Scott Wright

  • Advertising
  • January 16, 2012
  • StopPress Team
The Year in Review: Scott Wright

Frucor, with the help of its long-time agency Colenso BBDO, maintained its consistency in 2011, with V continuing its run as one of the country's most innovative brands and Mountain Dew Skate Pinball taking experiential marketing to a whole new level of massiveness. Marketing director Scott Wright spills the beans.

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Get Pent: Kiwis collect four gongs at world's snazziest packaging awards

  • Creative
  • October 5, 2011
  • Deirdre Robert
Get Pent: Kiwis collect four gongs at world's snazziest packaging awards

If the results of the 2011 Pentawards are anything to go by, Kiwis seem to have it wrapped when it comes to creating effective and innovative packaging design in the designer food side of things. 

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Mammoth and Shine dip it, dip it real good

  • Advertising
  • October 4, 2011
  • Ben Fahy
Mammoth and Shine dip it, dip it real good

If men had their way, chips and dip would probably have its own segment on the food pyramid. And now, following on from the very successful launch of Mammoth Supply Co. yogurt, ice-cream and iced coffee ranges last year, Fonterra and Shine have referenced that manly desire with a very funny new ad for its new range of peri-peri, Kiwi onion, nacho cheese and spare rib dips that makes fun of nerds and nibbles and once again features the husky cowboy tones of Sam Elliot.

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The year in review: Matt O'Sullivan

  • Advertising
  • January 17, 2011
  • StopPress Team
The year in review: Matt O'Sullivan

Naked Communications is a force to be reckoned with overseas, but it's only been on the local scene since late 2009. In that short time, it's certainly had a big impact, taking a fair swag of strategy and channel planning work off some of its larger competitors and winning a couple of media award golds for its work with Diet Coke. Matt O'Sullivan, who left his posting at Carat to set up the Auckland office with Simon Bird, is one man who's never short of opinions. So here are a few on 2010.

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