Browsing: mall

Build it (in the mall) and they shall come (to the school): Unitec brings the campus to life with ‘Open Home’

Unitec has done a good job of bringing academia to life in recent years, with its reality-advertising campaign Change Starts Here, GPS-enabled buses that turned Auckland into a media platform for ‘We make the people who make it’ and, most recently, the personalised Umag. And it’s once again taking the school to where the potential students are: the mall.