Browsing: Malcolm Rands

News
Horse’s Mouth: Malcolm Rands
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Malcolm Rands has been fighting the good fight for almost 20 years with Ecostore—and the charity the company helps to fund, Fairground Foundation. He released a book telling the story of his journey a few months back. So how is Ecoman planning on saving the world?

News
Ecostore’s Malcolm Rands aims to sell his story alongside his products with novel supermarket promo
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Ecostore founder Malcolm Rands recently released Ecoman, the story of his and his family’s journey ‘from a garage in Northland to a pioneering global brand’. And he’s doing a bit more pioneering to promote it—and educate more Kiwis about the nasty chemicals some of its competitors use—this time with the company’s first-ever end-of-aisle promotion in the two major supermarket chains. Plus: some glamour shots from the Ecoman book launch.

News
Sustainability: Ecostore
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From the start, Ecostore has had social and environmental responsibility at its core. And even though it has undergone a complete marketing transformation over the past three years, its ethical DNA remains firmly in tact.

News
‘Un-billboard’ unveiled for art’s sake
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Some billboards bleed. Some offer diamond earrings. And almost all shout a call to action. But the Fairground Foundation, a not-for-profit organisation that was set up and funded by ecostore founder Malcolm Rands to create a healthier, more sustainable world, has taken a different approach to grabbing people’s attention after unveiling what it likes to call the “un-billboard”.

Awards/events
Ecostore hosts Twitter party
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Set your alarms for 3pm NZ time on Thursday 1 October: ecostore founder Malcolm Rands, also known as Eco Man, will be hosting a one-hour party in cyberspace via Twitter. This is your chance to chat tweet-to-tweet and get some sustainable living tips from this successful and insightful eco-entrepreneur. His …