Browsing: Mail Online

Make it click

In an age where click-hungry online publishers are looking for their next hit, a celebrity death is basically manna from heaven. Philip Seymour Hoffman was the last major case (The Sydney Daily Telegraph got a telling off for this headline). And Robin Williams was found dead in his house this morning, so, unsurprisingly, the story has been dominating many of the world’s major news websites. So is it a case of a bottom-feeding media doing everything it can to increase its audience, or a concerned media attempting to offer a fitting tribute? Or both?