It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm.
Magnation, the purveyor of fine periodicals, has recently embarked on “its most revealing promotion ever” by offering customers that strip down to their unmentionables and head into one of the shops a reward for their brave exhibitionism. And, according to Sahil Merchant, the founder of Magnation and “chief magazineologist”, the promotion has been wildly successful, highly amusing and, given its unexpected popularity, nigh-on financially catastrophic.