The modern human condition tends to be one of constant connection and, in many cases, slight addiction. But JWT and Sacred Hill are jumping on the mindfulness bandwagon and aiming to inspire a different, more classical version of connection with a beautifully-crafted new print campaign.
Marketing, advertising & media intelligence
For quite some time the doomsday prophets have been predicting the demise of print, but this hasn't stopped advertisers from having a bit of fun with the medium. Here are two print ads that illustrate that there are still fun and creative ways that print can be employed to relay a brand message.
The ASA's 2013 ad spend figures showed that while TV continues to reign supreme, its time at the top might be coming to an end as the interactive category continues its trend of strong year-on-year growth. Updated with comments from OMANZ, MediaWorks Radio and NZ post.
Bauer Media has, as most expected, been given Commerce Commission approval to proceed with its purchase of APN magazine titles the NZ Listener, NZ Woman’s Weekly, Simply You, Simply You Living and Creme. Updated with more comments from chief executive Paul Dykzeul.
While the quarterly circulation and readership numbers offer a glimpse at the state of the magazine industry—and specific titles—at a moment in time, the Magazine Publishers' Association is trying to change the conversation and draw attention to the strength of the medium as an advertising channel. And it's aiming to do just that by talking to the industry about the results of a recent piece of research.
The worst kept secret in the New Zealand magazine business was confirmed this morning when Bauer announced it had added APN-owned magazines The NZ Listener, NZ Woman’s Weekly, Simply You, Simply You Living and Creme to its roster, subject to Commerce Commission approval.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
NZ Rugby World has made significant advancements in the digital space this year, launching its iPad edition, increasing the frequency of its eDm to weekly and growing its Facebook fan base to over 20,000 friends. And its latest promotional piece features one of the sport's most promising players, Steven Luatua, who encourages viewers to buy a copy—or else.
iSite recently launched its new highly targeted outdoor media planning service. And in an effort to show it off to media agencies and marketing professionals, its new agency The Business took a very literal approach to the concept of shooting an ad.
Following a major shakeup of the senior hierarchy at Fairfax earlier this year, attention has now shifted to the rest of the conglomerate, with more job cuts looking inevitable. Plus: how the changes affect Fairfax Magazines.
There's a lot of talk these days about modern marketing and advertising offering consumers utility. And that's mostly what it is: talk. But to promote its range of sun products in Brazil, Nivea has walked that talk with a handy print ad that, with the help of a small solar panel, can charge your phone.
Weekly magazines continue to slip in readership and circulation but there's signs of life for lifestyle and niche magazines, according to the latest readership and circulation results from Nielsen and the Audit Bureau of Circulations (ABC).
Pleasures of the flesh: New Zealand Beef and Lamb plays the content marketing card with redesigned Meat magazine
As a chap by the name of Doug Kessler once said, traditional marketing talks at people, but content marketing talks with them. And, like an increasing number of brands, New Zealand Beef & Lamb is combining the two, with its above-the-line Iron Maidens—Sarah Walker, Sophie Pascoe and Lisa Carrington—raising the profile of its meaty wares and the redesigned Meat magazine starring MasterChef winner Chelsea Winter aiming to provide some easily-achievable culinary inspiration.
Not long ago OHbaby! was announcing the launch of its new tablet edition. And now the independent title is celebrating another milestone: its first ever mainstream TV ad.
The launch of a new print product is fairly rare in These Difficult Digital Times, but Tangible Media has just sent a new one into the wild, with NZ Hunting World hitting the shelves today.
Ohbaby becomes the latest magazine publisher to join the digital fray with the launch of its magazine on Apple's Newsstand platform.