articles tagged 'magazines'

From FOMO to JOMO: JWT and Sacred Hill push the benefits of mindfulness

  • Advertising
  • April 11, 2014
  • StopPress Team
From FOMO to JOMO: JWT and Sacred Hill push the benefits of mindfulness

The modern human condition tends to be one of constant connection and, in many cases, slight addiction. But JWT and Sacred Hill are jumping on the mindfulness bandwagon and aiming to inspire a different, more classical version of connection with a beautifully-crafted new print campaign.

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Print might be dead, but it's still interactive

  • PopPress
  • March 21, 2014
  • StopPress Team
Print might be dead, but it's still interactive

For quite some time the doomsday prophets have been predicting the demise of print, but this hasn't stopped advertisers from having a bit of fun with the medium. Here are two print ads that illustrate that there are still fun and creative ways that print can be employed to relay a brand message.

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TV still rules ASA ad spend figures, but interactive category looms—UPDATED

  • Advertising
  • March 19, 2014
  • Damien Venuto
TV still rules ASA ad spend figures, but interactive category looms—UPDATED

The ASA's 2013 ad spend figures showed that while TV continues to reign supreme, its time at the top might be coming to an end as the interactive category continues its trend of strong year-on-year growth. Updated with comments from OMANZ, MediaWorks Radio and NZ post.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Bauer gets the go ahead for NZ Mags acquisition—UPDATED

  • Media
  • January 24, 2014
  • Ben Fahy
Bauer gets the go ahead for NZ Mags acquisition—UPDATED

Bauer Media has, as most expected, been given Commerce Commission approval to proceed with its purchase of APN magazine titles the NZ Listener, NZ Woman’s Weekly, Simply You, Simply You Living and Creme. Updated with more comments from chief executive Paul Dykzeul.

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MPA trumpets new research that proves magazines' commercial mettle

  • Media
  • November 8, 2013
  • Ben Fahy
MPA trumpets new research that proves magazines' commercial mettle

While the quarterly circulation and readership numbers offer a glimpse at the state of the magazine industry—and specific titles—at a moment in time, the Magazine Publishers' Association is trying to change the conversation and draw attention to the strength of the medium as an advertising channel. And it's aiming to do just that by talking to the industry about the results of a recent piece of research.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Bauer confirms acquisition rumours, takes a few mags off APN NZ's hands

  • Media
  • November 1, 2013
  • Ben Fahy
Bauer confirms acquisition rumours, takes a few mags off APN NZ's hands

The worst kept secret in the New Zealand magazine business was confirmed this morning when Bauer announced it had added APN-owned magazines The NZ Listener, NZ Woman’s Weekly, Simply You, Simply You Living and Creme to its roster, subject to Commerce Commission approval.

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'Buy it—or I'll come looking for you': NZ Rugby World brings out a big gun for digital push

  • Media
  • November 1, 2013
  • Ben Fahy
'Buy it—or I'll come looking for you': NZ Rugby World brings out a big gun for digital push

NZ Rugby World has made significant advancements in the digital space this year, launching its iPad edition, increasing the frequency of its eDm to weekly and growing its Facebook fan base to over 20,000 friends. And its latest promotional piece features one of the sport's most promising players, Steven Luatua, who encourages viewers to buy a copy—or else.

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The Business goes ballistic for iSite Media campaign

  • Advertising
  • September 17, 2013
  • Ben Fahy
The Business goes ballistic for iSite Media campaign

iSite recently launched its new highly targeted outdoor media planning service. And in an effort to show it off to media agencies and marketing professionals, its new agency The Business took a very literal approach to the concept of shooting an ad.

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More jobs to go as Fairfax restructuring continues—UPDATED

  • Media
  • September 16, 2013
  • Damien Venuto
More jobs to go as Fairfax restructuring continues—UPDATED

Following a major shakeup of the senior hierarchy at Fairfax earlier this year, attention has now shifted to the rest of the conglomerate, with more job cuts looking inevitable. Plus: how the changes affect Fairfax Magazines.

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If you can't beat 'em, join 'em

  • PopPress
  • May 31, 2013
  • StopPress Team
If you can't beat 'em, join 'em

There's a lot of talk these days about modern marketing and advertising offering consumers utility. And that's mostly what it is: talk. But to promote its range of sun products in Brazil, Nivea has walked that talk with a handy print ad that, with the help of a small solar panel, can charge your phone.

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Weekly mags continue to struggle, but there's life in lifestyle according to latest numbers

  • Media
  • May 24, 2013
  • StopPress Team
Weekly mags continue to struggle, but there's life in lifestyle according to latest numbers

Weekly magazines continue to slip in readership and circulation but there's signs of life for lifestyle and niche magazines, according to the latest readership and circulation results from Nielsen and the Audit Bureau of Circulations (ABC).

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Pleasures of the flesh: New Zealand Beef and Lamb plays the content marketing card with redesigned Meat magazine

  • Marketing
  • May 24, 2013
  • Ben Fahy
Pleasures of the flesh: New Zealand Beef and Lamb plays the content marketing card with redesigned Meat magazine

As a chap by the name of Doug Kessler once said, traditional marketing talks at people, but content marketing talks with them. And, like an increasing number of brands, New Zealand Beef & Lamb is combining the two, with its above-the-line Iron Maidens—Sarah Walker, Sophie Pascoe and Lisa Carrington—raising the profile of its meaty wares and the redesigned Meat magazine starring MasterChef winner Chelsea Winter aiming to provide some easily-achievable culinary inspiration.

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Fertile territory: OHbaby! takes to TV

  • Advertising
  • April 11, 2013
  • Ben Fahy
Fertile territory: OHbaby! takes to TV

Not long ago OHbaby! was announcing the launch of its new tablet edition. And now the independent title is celebrating another milestone: its first ever mainstream TV ad.

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Tangible stalks another niche with new hunting magazine

  • Media
  • March 18, 2013
  • StopPress Team
Tangible stalks another niche with new hunting magazine

The launch of a new print product is fairly rare in These Difficult Digital Times, but Tangible Media has just sent a new one into the wild, with NZ Hunting World hitting the shelves today.

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OHbaby! Magazine launches Newsstand app

  • Publishing
  • March 14, 2013
  • Sim Ahmed
OHbaby! Magazine launches Newsstand app

Ohbaby becomes the latest magazine publisher to join the digital fray with the launch of its magazine on Apple's Newsstand platform.

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